Brand Manager

Asia Brewery Incorporated; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Asia Brewery Incorporated in Makati is seeking a seasoned Brand Manager to lead P&L and portfolio strategy within a fast-moving consumer goods environment. You will coordinate with trade marketing and sales management to optimize brand performance and profitability.

Responsibilities include analyzing market trends, forecasting volume, and developing campaigns across TV, print, digital, and in-store activations. Strong collaboration with internal and external stakeholders is essential to succeed.

Qualifications

• 4-year business degree or equivalent

Responsibilities

• Manage P&L and portfolio strategy for brand.
• Lead business processes including qualifying, packaging, pricing, budgeting and forecast.
• Analyze sales performance, market conditions and competition to improve market position.
• Drive product positioning and competitive selling strategies with cross-functional teams.
• Develop and launch business-building programs and new products.

Education

Bachelor's degree in Business

Job description

ROLES AND RESPONSIBILITIES:

1. Manage Brand P&L and portfolio strategy.




2. Responsible for the business process including qualifying, packaging, pricing, gaining support from the key internal and external stake holders, present, forecasting volume, and getting budget approval.




3. Conducts analysis and periodical reviews of the brand’s sales performance, competitive information, and market conditions to enhance the business, marketplace performance and competitiveness.




4. Drives product positioning and competitive selling strategies as well as providing leadership in managing the logistics, market share and profitability of the brand in partnership with trade marketing and sales management team.




5. Identifies, develops and launches business building programs and products supporting the brand portfolio.




6. Works proactively with the sales and trade marketing team to identify and develop programs to generate sustainable sales and proper alignment with existing market plans.




7. Collaborates and builds amazing relationships with key external and internal stakeholders to advance the business marketplace performance




8. Conceptualize strategic initiatives and implement details of a campaign




9. Implement projects and execute strategies with cross-functional teams




10. Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.




11. Monitoring product distribution and consumer reactions through focus groups and market research




12. Employ research agencies to conduct studies on consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

QUALIFICATIONS:

• Graduate of any 4 years Business course or any equivalent.




• Must have at least 5 years working experience in FMCG, experience in food and snack company is an advantage.




• With strong and deep knowledge in Brand Management or Trade Marketing Management focus on General Trade Channels.




• Willing to work at Makati City.