Brand Manager

Great Image Services Corporation; Quezon City; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Great Image Services Corporation in Cubao, Quezon City is seeking an experienced Brand Manager to join our Marketing & Communications team. This full‑time role centers on developing, implementing and overseeing brand strategies that strengthen our market position and drive business growth.

You will lead cross‑functional collaboration, manage messaging and visual identity, monitor brand health, and oversee marketing materials.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years of professional Brand/Marketing experience.
• Proven track record of developing and implementing brand strategies.
• Strong knowledge of brand positioning and consumer behavior.

Responsibilities

• Develop and execute integrated brand strategies that align with company objectives.
• Manage brand positioning, messaging and visual identity across channels.
• Oversee creation and production of marketing materials and brand communications.
• Conduct market research to identify trends and threats to brand equity.
• Collaborate with cross-functional teams to ensure consistent brand representation.
• Monitor brand performance and allocate brand budgets effectively.
• Develop and maintain brand guidelines and lead campaigns to drive engagement.

Skills

Brand management

Marketing

Communications

Project management

Stakeholder management

Education

Bachelor's degree in Marketing

Job description

About the role

Great Image Services Corporation is seeking an experienced and strategic Brand Manager to join our dynamic Marketing & Communications team. This is a full-time position based in Cubao, Quezon City, Metro Manila. As Brand Manager, you will be responsible for developing, implementing and overseeing comprehensive brand strategies that enhance our market position and drive business growth. This role is pivotal in shaping how our brand is perceived and experienced by our customers, playing a critical role in the overall success of the organisation.

Key responsibilities

• Develop and execute integrated brand strategies that align with company objectives and resonate with target audiences


• Manage brand positioning, messaging and visual identity across all marketing channels and touchpoints


• Oversee the creation and production of marketing materials, advertisements and brand communications


• Conduct market research and competitor analysis to identify trends, opportunities and potential threats to brand equity


• Collaborate with cross-functional teams including creative, digital, sales and product departments to ensure consistent brand representation


• Monitor and analyse brand performance metrics, customer perception and market share to inform strategic decisions


• Manage brand budgets and ensure optimal allocation of resources across marketing initiatives


• Develop and maintain brand guidelines to ensure consistency and quality across all brand expressions


• Lead campaigns and promotional activities that drive brand awareness and customer engagement


• Build and maintain relationships with external partners, agencies and stakeholders to support brand objectives

What we're looking for

• Bachelor's degree in Marketing, Communications, Business Administration or a related field


• Minimum 3-5 years of professional experience in brand management, marketing or a related discipline


• Proven track record of successfully developing and implementing brand strategies that have driven measurable business results


• Strong understanding of brand positioning, brand architecture and consumer behaviour principles


• Excellent written and verbal communication skills with the ability to articulate brand concepts clearly and persuasively


• Proficiency in digital marketing tools and analytics platforms to measure campaign performance and brand health


• Creative thinking and problem-solving abilities with a strategic mindset


• Project management skills with the ability to juggle multiple initiatives and meet deadlines


• Strong interpersonal and stakeholder management capabilities with experience working in cross-functional teams


• Knowledge of design principles and familiarity with marketing design software is advantageous


• Experience in the services sector or similar industry is preferred