Brand Manager (Food & Beverages)

PM Consulting; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

PM Consulting is seeking a Brand Manager (Food & Beverages) to lead the development and execution of brand strategies that grow market share and profitability. You will work closely with Sales and other teams to implement programs that strengthen brand equity and align with commercial goals.

The role requires strong analytical and communication skills, plus experience managing campaigns, product launches, and a brand portfolio.

Qualifications

• Strong understanding of brand management, consumer marketing, and commercial operations.
• Excellent communication and presentation skills.
• Proven project management and organizational skills.
• Ability to analyze data to inform brand decisions.
• Experience working with cross-functional teams including Sales and Trade Marketing.

Responsibilities

• Develop and implement brand strategies to drive market share and profitability.
• Coordinate with Sales and other teams to create programs for growth and market expansion.
• Manage brand portfolio including positioning, pricing, and lifecycle strategies.
• Monitor brand performance, trends, and competitors to identify opportunities and risks.
• Lead campaigns, product launches, promotions, and brand-building activities.
• Oversee brand budgets and P&L performance to ensure ROI.

Skills

Brand management

Consumer marketing

Stakeholder management

Analytical thinking

Project management

Education

Bachelor's Degree in Marketing/Business

Job description

About the job Brand Manager (Food & Beverages)

The Brand Manager is responsible for developing and executing brand strategies that drive market growth, strengthen brand equity, and achieve business objectives. This role works closely with cross-functional teams to deliver impactful marketing initiatives, optimize brand performance, and ensure alignment between commercial objectives and consumer needs.

Key Responsibilities

• Develop and implement brand strategies, marketing plans, and growth initiatives to drive market share, sales, and profitability.
• Partner closely with Sales and other cross-functional teams to create programs that support sustainable business growth and market expansion.
• Manage the brand portfolio, including positioning, innovation, pricing, and product lifecycle strategies.
• Monitor brand performance, consumer trends, market dynamics, and competitor activities to identify opportunities and risks.
• Lead the planning and execution of marketing campaigns, product launches, promotions, and brand-building activities.
• Manage brand budgets and profit-and-loss (P&L) performance to ensure optimal return on investment.
• Build and maintain strong relationships with internal stakeholders, external partners, agencies, suppliers, and distributors.
• Analyze business performance data and provide actionable recommendations to improve brand health and commercial results.
• Coordinate with senior management and relevant departments to ensure alignment of brand initiatives with overall business objectives.
• Lead and manage projects from concept development through execution, ensuring timelines and objectives are met.
• Prepare business reviews, performance reports, and presentations for management.
• Ensure consistent brand messaging and execution across all customer and consumer touchpoints.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Management, or a related field.
• Strong understanding of brand management, consumer marketing, and commercial business operations.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical and strategic thinking capabilities.
• Proven project management and organizational skills.
• Proficiency in data analysis, market research, and business performance evaluation.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Preferred Experience

• Minimum of 5 years of experience in brand management, marketing, category management, or related commercial functions.
• Experience handling consumer products, food and beverage, retail, or fast-moving consumer goods (FMCG) brands is highly preferred.
• Demonstrated experience managing brand portfolios, marketing campaigns, and business performance targets.
• Experience working with cross-functional teams including Sales, Trade Marketing, Supply Chain, Finance, and external agencies.
• Exposure to product innovation, portfolio management, and consumer insights is an advantage.