Brand Manager (FMCG)

PM Consulting; Philippines; On-site; PHP 700,000 - 1,200,000; Full time

Job summary

PM Consulting in Makati, Philippines, is seeking a dynamic Brand Manager to lead brand growth initiatives and drive portfolio performance. The role requires extensive FMCG experience, a strong business sense, and a proven track record in profitability and market expansion.

You will develop and execute brand strategies, manage budgets, and collaborate with Sales and other stakeholders to drive sustainable growth and market penetration. Strong leadership and communication skills are essential.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of relevant experience in Brand Management within the FMCG industry.
• Experience managing food, beverage, snack, or consumer goods brands is highly preferred.

Responsibilities

• Develop and execute brand strategies to achieve business objectives and market growth.
• Manage brand P&L, budget allocation, and portfolio performance.
• Work closely with the Sales team to develop programs that drive sustainable sales growth and market penetration.
• Collaborate with internal and external stakeholders to strengthen brand presence and business performance.
• Lead product launches, marketing campaigns, and promotional activities.
• Analyze market trends, consumer insights, and competitor activities to identify opportunities.
• Ensure alignment of brand initiatives with overall business objectives.
• Prepare business reviews and performance reports for management.

Skills

Brand management

P&L ownership

Stakeholder management

Marketing communications

Education

Bachelor's Degree in Marketing, Business Administration, or related field

Job description

Location: Makati
Work Setup: On-site
Schedule: Monday to Friday

Job Overview

We are seeking a dynamic Brand Manager to lead brand growth initiatives, manage portfolio performance, and execute strategic marketing programs. The ideal candidate has extensive FMCG experience, strong business acumen, and a proven track record in managing brand profitability and market expansion.

Key Responsibilities

• Develop and execute brand strategies to achieve business objectives and market growth.
• Manage brand P&L, budget allocation, and portfolio performance.
• Work closely with the Sales team to develop programs that drive sustainable sales growth and market penetration.
• Collaborate with internal and external stakeholders to strengthen brand presence and business performance.
• Lead product launches, marketing campaigns, and promotional activities.
• Analyze market trends, consumer insights, and competitor activities to identify opportunities.
• Ensure alignment of brand initiatives with overall business objectives.
• Prepare business reviews and performance reports for management.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of relevant experience in Brand Management within the FMCG industry.
• Experience managing food, beverage, snack, or consumer goods brands is highly preferred.
• Strong understanding of brand building, portfolio management, and P&L ownership.
• Excellent communication, presentation, and stakeholder management skills.
• Strong organizational and project management capabilities.