Senior Brand Manager

PM Consulting; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

PM Consulting seeks a Senior Brand Manager in Makati to lead brand strategy development, drive retailer and distributor partnerships, and oversee integrated marketing campaigns. The role requires strong analytics, cross-functional collaboration, and a track record of growing brand equity in retail or FMCG settings.

You will manage pricing, promotions, and trade marketing initiatives, align marketing with sales targets, and stay ahead of market trends to maximize profitability.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3–5 years of experience as a Brand Manager in retail, FMCG, or distribution.
• Proven track record of successful brand growth and campaign execution.
• Strong understanding of brand management and consumer engagement strategies.
• Experience with digital marketing, social media, and e-commerce platforms (preferred).
• Excellent analytical skills with ability to interpret market data and trends.
• Strong project management and organizational abilities.
• Exceptional communication and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, results-driven environment.

Responsibilities

• Develop and implement comprehensive brand strategies aligned with overall business objectives.
• Analyze market trends, competitor activity, and consumer insights to identify growth opportunities.
• Maintain consistent brand positioning and messaging across all communication channels.
• Drive long-term brand equity and market differentiation.
• Plan and execute integrated marketing campaigns, promotions, and product launches.
• Collaborate with creative, digital, and sales teams to develop impactful marketing materials.
• Manage advertising initiatives across traditional and digital platforms.
• Track campaign performance and optimize strategies to maximize ROI.
• Partner with suppliers and distributors to manage product assortments and positioning.
• Develop pricing strategies and promotional plans to increase sales and customer loyalty.
• Support inventory planning and demand forecasting to align with sales targets.
• Ensure competitive product placement and retail execution.
• Work closely with sales teams to align brand objectives with retail and distribution strategies.
• Develop trade marketing programs and in-store branding initiatives.
• Build and maintain strong relationships with key retail partners, suppliers, and vendors.
• Support channel expansion and market penetration efforts.
• Track brand KPIs, sales performance, and market share metrics.
• Analyze marketing effectiveness and provide data-driven recommendations.
• Prepare regular reports and presentations for leadership.
• Stay current on industry trends and emerging marketing technologies

Skills

Brand management

Retail marketing

Campaign planning

Market analysis

Cross-functional collaboration

Digital marketing

Communication

Education

Bachelor's degree in Marketing or related field

Job description

Position: Senior Brand Manager
Location: MakatiWork Setup:On-site | Monday to Friday

Position Overview

We are seeking an experienced and results-driven Brand Manager to develop and execute marketing strategies that enhance brand positioning, drive consumer engagement, and maximize sales performance.

The ideal candidate will have a strong background in retail, FMCG, or distribution, a deep understanding of market trends, and the ability to collaborate cross-functionally to strengthen brand presence and profitability.

Key Responsibilities

Brand Strategy & Development

• Develop and implement comprehensive brand strategies aligned with overall business objectives
• Analyze market trends, competitor activity, and consumer insights to identify growth opportunities
• Maintain consistent brand positioning and messaging across all communication channels
• Drive long-term brand equity and market differentiation

Marketing & Campaign Management

• Plan and execute integrated marketing campaigns, promotions, and product launches
• Collaborate with creative, digital, and sales teams to develop impactful marketing materials
• Manage advertising initiatives across traditional and digital platforms
• Track campaign performance and optimize strategies to maximize ROI
• Partner with suppliers and distributors to manage product assortments and positioning
• Develop pricing strategies and promotional plans to increase sales and customer loyalty
• Support inventory planning and demand forecasting to align with sales targets
• Ensure competitive product placement and retail execution
• Work closely with sales teams to align brand objectives with retail and distribution strategies
• Develop trade marketing programs and in-store branding initiatives
• Build and maintain strong relationships with key retail partners, suppliers, and vendors
• Support channel expansion and market penetration efforts

Performance Monitoring & Reporting

• Track brand KPIs, sales performance, and market share metrics
• Analyze marketing effectiveness and provide data-driven recommendations
• Prepare regular reports and presentations for leadership
• Stay current on industry trends and emerging marketing technologies

Qualifications

Education & Experience:

• Bachelors degree in Marketing, Business Administration, or related field
• 3–5 years of experience as a Brand Manager in retail, FMCG, or distribution
• Proven track record of successful brand growth and campaign execution
• Strong understanding of brand management and consumer engagement strategies
• Experience with digital marketing, social media, and e-commerce platforms (preferred)
• Excellent analytical skills with ability to interpret market data and trends
• Strong project management and organizational abilities
• Exceptional communication and cross-functional collaboration skills
• Ability to thrive in a fast-paced, results-driven environment