Brand Manager (FMCG)

Viventis Search Asia; Metro Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Viventis Search Asia is seeking a Brand Manager to lead end-to-end brand strategy and execution for a portfolio of consumer food and beverage brands. You will oversee marketing strategy, campaigns, and new product launches while collaborating with cross-functional teams to drive growth and profitability.

The role requires a strong background in brand strategy, consumer marketing, and integrated communications, with 5–8 years of related experience and excellent stakeholder management and

Qualifications

• Bachelor's degree in Marketing or related field.
• 5–8 years of Brand Management experience in FMCG.
• Proven product launches and brand growth experience.
• Strong in brand strategy, consumer marketing, and integrated comms.
• Experience with cross-functional teams and external agencies.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute annual brand plans aligned with objectives.
• Manage P&L, budget, and marketing investments for ROI.
• Lead ATL, BTL, digital, and in-store campaigns.
• Drive NPD, launches, and portfolio innovation.
• Analyze trends, consumer behavior, and sales performance.
• Collaborate with Sales, Trade Marketing, Supply Chain, Finance, agencies.
• Monitor campaign effectiveness and optimize strategies.
• Build brand equity with consistent positioning across channels.
• Prepare regular business reviews and marketing reports.

Skills

Brand management

FMCG experience

Consumer marketing

Analytics

Cross-functional collaboration

Stakeholder management

Presentation skills

Campaign management

Education

Bachelor's degree in Marketing, Business Management, Advertising, or a related field

Job description

About the role

We are looking for a Brand Manager to lead the development and execution of brand strategies that drive growth, market share, and profitability across a portfolio of consumer food and beverage brands. This role is responsible for end-to-end brand management, including marketing strategy, campaign execution, new product launches, consumer insights, and cross-functional collaboration to achieve business objectives.

Key responsibilities

• Develop and execute annual brand plans aligned with business and commercial objectives.
• Manage the brand's P&L, budget, and marketing investments to maximize return on investment.
• Lead the planning and execution of ATL, BTL, digital, and in-store marketing campaigns.
• Drive new product development (NPD), product launches, and portfolio innovation based on consumer and market insights.
• Analyze market trends, consumer behavior, competitor activities, and sales performance to identify growth opportunities.
• Collaborate closely with Sales, Trade Marketing, Supply Chain, Finance, and external agencies to ensure effective execution of brand initiatives.
• Monitor campaign effectiveness and brand performance through key metrics and recommend optimization strategies.
• Build strong brand equity by ensuring consistent brand positioning and communication across all channels.
• Prepare regular business reviews, marketing reports, and presentations for management.

About you

• Bachelor's degree in Marketing, Business Management, Advertising, or a related field.
• At least 5–8 years of experience in Brand Management within the FMCG, food, or consumer goods industry.
• Proven experience managing established brands and launching new products.
• Strong background in brand strategy, consumer marketing, and integrated marketing communications.
• Experience working with cross-functional teams and external creative or media agencies.
• Strong analytical, project management, and stakeholder management skills.
• Excellent communication and presentation skills.