Brand Manager

Prifood Corp.; Makati; On-site; PHP 669,600 - 892,800; Full time

Job summary

A leading FMCG company is seeking a Marketing Manager to develop sales forecasts, manage brand strategies, and optimize portfolio performance. The ideal candidate will have at least 3 years of management experience in the FMCG sector, with strong skills in market research and brand execution. This position offers an opportunity to drive impactful marketing initiatives while ensuring brand consistency across channels.

Qualifications

• At least 3 years of management experience in an FMCG Company.
• Proficient in steering marketing programs and digital activations.
• Detail-oriented with strong problem-solving skills.

Responsibilities

• Develop sales forecasts and contribute to sales objectives.
• Analyze sales data and external market information.
• Optimize portfolio performance and manage new product development.
• Collaborate on marketing strategies and evaluate campaign performance.

Skills

Brand planning

Market research

Promotions

Business development

Excellent communication

Proficiency in Excel

Education

Graduate in Marketing or related field

Tools

Excel

PowerPoint

Photoshop

Job description

Target Achievement

• Develop sales forecasts and contribute to overall sales objectives.
• Analyze internal sales data and external market information for strategy formulation.
• Regularly assess brand performance and address gaps through market/store audits.

Portfolio Management

• Optimize portfolio performance by assessing historical sales, inventory, and market demand.
• Manage new product development, including pricing, distribution, and promotional activities.
• Develop exit strategies for unsuccessful products and handle slow-moving inventory.

Marketing Plan Design, Management, Implementation, and Evaluation

• Work with the Marketing Manager to craft marketing and brand strategies.
• Translate strategies into marketing tactics, analyze market research, and incorporate insights.
• Collaborate with teams to develop trade marketing plans and implement marketing campaigns.
• Manage budgets, timelines, and evaluate campaign performance.

Brand Messaging Delivery and Consistency

• Strengthen brand identity, awareness, and consistency as the "Brand Champion."
• Implement brand-building tactics, generate new ideas for brand awareness, and ensure messaging consistency across all channels.

Educational Background

Graduate in Marketing or related field.

Work Experience

At least 3 years of management experience in an FMCG Company, with expertise in brand planning and execution.

Technical Skills

Experienced in ATL, BTL, and Digital Activations, successful in steering marketing programs, proficient in Market Research, Promotions, and Business Development.

Generic Competencies

Detail-oriented, problem-solving skills, strong planning and organizing abilities, excellent verbal and written communication, commanding presentation skills, commitment delivery, proficiency in Excel and PowerPoint (knowledge of Photoshop is advantageous).