Brand Manager (Managerial)

PM Consulting; Philippines; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

PM Consulting in Makati is seeking a Brand Manager (Managerial) for an on-site, full-time role. The position follows a Monday to Friday schedule, with potential shifts to Sat as directed by management.

You will develop and execute brand strategies, enhance market share, and strengthen brand equity while aligning with business objectives. You will manage brand portfolios, lifecycle, and marketing campaigns; collaborate with Sales and cross-functional teams; analyze consumer insights, track

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of brand management experience in FMCG.
• Experience with brand strategy, portfolio management, and marketing campaigns.
• Strong understanding of brand management, consumer marketing, and business planning.
• Excellent communication, stakeholder management, and project management skills.
• Strong analytical and commercial mindset.

Responsibilities

• Develop and implement brand strategies to achieve targets.
• Partner with Sales and cross-functional teams to drive growth.
• Manage brand portfolio, product lifecycle, and P&L performance.
• Build relationships with internal and external stakeholders.
• Analyze market trends and consumer insights to identify growth.
• Lead planning and execution of marketing campaigns and launches.
• Monitor brand performance and adjust strategies.
• Coordinate multiple projects to ensure timely execution.

Skills

Brand management

Marketing strategy

Campaign planning

Stakeholder management

Project management

Analytical thinking

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

About the job Brand Manager (Managerial)

Brand Manager

Location: Makati

Work Setup: Onsite

Work Schedule: Monday to Friday | 8:00 AM – 5:00 PM

Note: Work schedule may revert to Monday–Saturday based on management's discretion.

Job Summary

The Brand Manager is responsible for developing and executing brand strategies that drive business growth, increase market share, and strengthen brand equity. This role works closely with cross-functional teams to manage brand performance, marketing initiatives, and portfolio strategies while ensuring alignment with overall business objectives.

Key Responsibilities

• Develop and implement brand strategies to achieve sales, market share, and profitability targets
• Partner with Sales and cross-functional teams to create programs that drive sustainable business growth
• Manage brand portfolio, product lifecycle, and profit and loss (P&L) performance
• Build and maintain strong relationships with internal stakeholders, external partners, and key customers
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities
• Lead the planning and execution of marketing campaigns, product launches, and promotional activities
• Monitor brand performance and recommend strategies to improve business results
• Manage multiple projects while ensuring timely execution of marketing initiatives
• Coordinate with management to align brand strategies with business goals

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 5 years of brand management experience within the FMCG industry
• Proven experience managing brand strategy, product portfolio, and marketing campaigns
• Strong understanding of brand management, consumer marketing, and business planning
• Excellent communication, stakeholder management, and project management skills
• Strong analytical and commercial mindset

Preferred Qualifications

• Experience handling beverage or snack brands
• Background from leading FMCG companies such as URC, Rebisco, Monde Nissin, Liwayway, Leslie's, Prifood, NutriAsia Snacks, or WL Foods
• Experience managing brand P&L and portfolio strategy