Brand Manager

HRTx Inc; Philippines; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

HRTx Inc. is seeking a Brand Manager in Makati for onsite, daytime, Monday–Friday work. The role drives brand growth through strategic marketing, product management, and customer engagement across retail and digital channels.

The ideal candidate has strong brand strategy experience, campaign execution, and retail operations know-how. You will lead cross-functional teams, translate insights into impactful brand initiatives, and manage end-to-end marketing efforts across channels.

Qualifications

• Bachelor's degree in Marketing Management or related field.
• 4–5 years of relevant brand management experience.
• Experience in digital marketing, social media campaigns, and 360 marketing.

Responsibilities

• Develop and execute strategic brand plans aligned with company goals.
• Perform market research to identify consumer needs and trends.
• Build brand identities with guidelines, messaging, and visuals.
• Collaborate with creative teams to produce campaigns and materials.
• Lead strategies to achieve brand profitability and growth.
• Translate leadership direction into local vision and objectives.
• Stay updated on market trends and competitor activities to maintain competitiveness.
• Oversee product lifecycle from planning to post-launch evaluation.
• Coordinate with merchandising on product assortments and pricing.
• Manage marketing campaigns across digital, social, PR, and retail channels.
• Monitor store performance and partner with sales for customer experience.
• Identify partnerships to strengthen brand visibility with influencers/retailers.

Skills

Brand strategy

Marketing campaigns

Digital marketing

Social media campaigns

Cross-functional leadership

Communication skills

Attention to detail

Education

Bachelor's degree in Marketing

Job description

Location:Makati

Work Setup:Onsite

Work Schedule:M-F, Dayshift

We are looking for aBrand Managerwho can drive brand growth through strategic marketing, product management, and customer engagement across retail and digital channels. Preferred candidate demonstrates strong experience in brand strategy, marketing campaigns, and retail operations—someone who can lead cross-functional teams and turn insights into impactful brand initiatives.

Qualifications

• Bachelor's degree in Marketing Management or related field


• 4–5 years of experience in a similar role, preferably in retail


• Strong background in brand strategy and marketing execution


• Experience handling digital marketing and social media campaigns


• Exposure to 360 Marketing is a plus


• Strong communication, coordination, and relationship-building skills


• Highly organized with strong attention to detail and sense of urgency

Key Responsibilities

Brand Strategy

• Develop and execute strategic brand plans for assigned brands in line with the company's overall goals and direction


• Perform market research and analysis to identify consumer needs, industry trends, and business opportunities


• Build and maintain strong brand identities, including brand guidelines, messaging, and visual standards.


• Collaborate with creative and design teams to produce innovative and visually compelling marketing materials and campaigns.


• Lead the development and execution of strategies to achieve the brand's business and profitability goals.


• Translate the principal's direction into localized vision, mission, and objectives to drive sustainable and profitable growth.


• Stay updated on emerging market trends, new brands, competitor activities, pricing strategies, and product innovations to maintain market competitiveness.

Product Management

• Oversee the product lifecycle from planning to post-launch evaluation


• Coordinate with merchandising teams on product assortments aligned with consumer preferences


• Manage pricing, promotions, and inventory to support profitability


• Monitor product performance and recommend improvements based on data analysis

Marketing and Promotions

• Develop and execute integrated marketing campaigns across digital, social media, PR, and retail channels


• Manage social media presence and customer engagement initiatives


• Analyze campaign performance and adjust strategies as needed


• Support brand awareness, customer experience, and customer loyalty initiatives

Retail Operations

• Ensure brand consistency across all retail and distribution channels


• Develop and implement visual merchandising standards


• Monitor store performance and identify opportunities for improvement


• Partner with sales teams to support customer experience initiatives

Brand Partnerships and Collaboration

• Identify and establish strategic partnerships to strengthen brand visibility


• Coordinate and manage relationships with influencers, retailers, and other stakeholders

Budget Management

• Manage marketing and promotional budgets


• Monitor expenses and ensure efficient use of resources

Team Leadership

• Lead and mentor brand associates


• Collaborate with cross-functional teams including Marketing, Operations, and Creatives


• Support timely and successful execution of marketing initiatives