Brand Manager (FMCG/Beverage)

PM Consulting; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

PM Consulting is seeking a Brand Manager in Makati City to lead brand strategy, drive growth, and manage portfolio performance. You will oversee marketing plans, consumer insights, and trade activities across channels, coordinating with sales, finance, and product teams.

The role requires 4–7 years in brand or related roles within FMCG, strong analytical and strategic skills, and proven ability to manage budgets and launches. Onsite work schedule is Monday to Friday.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Management, or a related field.
• 4–7 years of relevant experience in brand management, product management, marketing, or a similar commercial role within FMCG.
• Strong experience in developing and implementing brand strategies and integrated marketing campaigns.
• Experience managing product portfolios and/or new product launches.
• Strong understanding of FMCG consumers, retail channels, and market dynamics.
• Experience working closely with Sales and Trade Marketing teams is highly preferred.
• Experience in managing brand budgets and analyzing brand P&L is preferred.
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies.
• Excellent project management, communication, presentation, and stakeholder management skills.

Responsibilities

• Brand Strategy & Management: Develop and execute brand strategies aligned with growth plans.
• Brand Strategy & Management: Monitor brand health, awareness, equity, consumer perception, and market performance.
• Marketing Planning & Campaign Execution: Develop and manage integrated campaigns across digital, social, e-commerce, traditional media, activations, and in-store initiatives.
• Marketing Planning & Campaign Execution: Work with agencies to develop campaigns and assets.
• Consumer & Market Insights: Analyze consumer behavior, market trends, category developments, and competitor activity.
• Product & Portfolio Management: Manage portfolio lifecycle from development to launch to optimization or phase-out.
• Brand P&L & Budget Management: Manage brand P&L and forecast budgets with Finance.

Skills

Brand management

Marketing planning

Consumer insights

Brand P&L

Budget management

Analytics

Stakeholder management

Project management

Communication

Education

Bachelor's degree in Marketing/Business

Job description

Location: Makati City

Work Set-up: Fully Onsite | Dayshift | Monday - Friday

Job Description:

The Brand Manager will be responsible for developing, executing, and managing brand strategies that drive sustainable business growth, strengthen brand equity, and increase market share. The role will oversee the brand's overall performance, including marketing plans, portfolio strategy, consumer insights, product initiatives, trade activities, and financial performance.

Key Responsibilities:

Brand Strategy & Management

• Develop and execute comprehensive brand strategies aligned with the company's overall business objectives and growth plans.
• Monitor brand health, awareness, equity, consumer perception, and overall market performance.

Marketing Planning & Campaign Execution

• Develop and manage integrated marketing campaigns across relevant channels, including digital, social media, e-commerce, traditional media, activations, and in-store initiatives.
• Work closely with creative, media, digital, and advertising agencies to develop effective campaigns and marketing assets.

Consumer & Market Insights

• Conduct regular analysis of consumer behavior, market trends, category developments, and competitor activities.
• Translate consumer and market insights into actionable brand strategies and marketing initiatives.

Product & Portfolio Management

• Manage the brand/product portfolio throughout its lifecycle, from product development and launch to optimization or phase-out.
• Work closely with Research & Development, Supply Chain, Quality, and other relevant teams to ensure successful product development and commercialization.

Brand P&L & Budget Management

• Manage the brand's P&L and monitor key financial indicators, including sales, gross margin, marketing expenses, and profitability.
• Work closely with Finance to prepare forecasts, budgets, and business performance reviews.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Management, or a related field.
• 4–7 years of relevant experience in brand management, product management, marketing, or a similar commercial role within FMCG.
• Strong experience in developing and implementing brand strategies and integrated marketing campaigns.
• Experience managing product portfolios and/or new product launches.
• Strong understanding of FMCG consumers, retail channels, and market dynamics.
• Experience working closely with Sales and Trade Marketing teams is highly preferred.
• Experience in managing brand budgets and analyzing brand P&L is preferred.
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies.
• Excellent project management, communication, presentation, and stakeholder management skills.