Brand Growth Lead, Lactacyd Philippines & ASEA Launch

Opella Healthcare; Taguig; On-site; PHP 2,500,000 - 4,000,000; Full time

Job summary

Opella Healthcare in the Philippines is seeking a seasoned Lactacyd Brand Manager / ASEA Launch Excellence Lead to drive brand growth and launch excellence across ASEA. You will collaborate with cross-functional teams and local and zone stakeholders to translate market insights into impactful marketing initiatives.

The role requires 10–12 years in marketing or related FMCG roles, strong analytics, budgeting and forecasting skills, and fluency in English.

Qualifications

• 10–12 years of experience in marketing or related commercial roles in FMCG or personal care.
• Strong analytical skills to translate data into insights, strategies and plans.
• Solid understanding of brand management, budgeting, and forecasting.
• Knowledge of personal care market dynamics and competitive landscape.
• Proven project management with cross-functional coordination.
• Excellent communication and leadership abilities.
• Degree in Marketing, Business Administration, Economics, or related field.
• Fluency in English required.

Responsibilities

• Develop and execute brand strategies to drive sales, market share, and consumer preference.
• Translate market trends, competitive activity, consumer behavior, and healthcare professional insights into growth opportunities and strategic decisions.
• Develop and execute integrated marketing plans, optimizing the marketing mix across consumer and professional audiences.
• Monitor brand performance and campaign effectiveness, adjusting plans, messaging, and channels to maximize business impact.
• Partner with Sales, Medical, Regulatory, and Supply Chain to deliver business objectives.
• Support sales budget planning and the management of advertising and promotional investments to ensure efficient resource allocation and strong ROI.

Skills

Brand management

Market analysis

Cross-functional collaboration

Strategic planning

English fluency

Education

Bachelor's degree in Marketing, Business Administration, Economics

Job description

Opella Healthcare in the Philippines is seeking a seasoned Lactacyd Brand Manager / ASEA Launch Excellence Lead to drive brand growth and launch excellence across ASEA. You will collaborate with cross-functional teams and local and zone stakeholders to translate market insights into impactful marketing initiatives.

The role requires 10–12 years in marketing or related FMCG roles, strong analytics, budgeting and forecasting skills, and fluency in English.