Brand Manager

Opella Healthcare; Taguig; On-site; PHP 2,500,000 - 4,000,000; Full time

Job summary

Opella Healthcare in the Philippines is seeking a seasoned Lactacyd Brand Manager / ASEA Launch Excellence Lead to drive brand growth and launch excellence across ASEA. You will collaborate with cross-functional teams and local and zone stakeholders to translate market insights into impactful marketing initiatives.

The role requires 10–12 years in marketing or related FMCG roles, strong analytics, budgeting and forecasting skills, and fluency in English.

Qualifications

• 10–12 years of experience in marketing or related commercial roles in FMCG or personal care.
• Strong analytical skills to translate data into insights, strategies and plans.
• Solid understanding of brand management, budgeting, and forecasting.
• Knowledge of personal care market dynamics and competitive landscape.
• Proven project management with cross-functional coordination.
• Excellent communication and leadership abilities.
• Degree in Marketing, Business Administration, Economics, or related field.
• Fluency in English required.

Responsibilities

• Develop and execute brand strategies to drive sales, market share, and consumer preference.
• Translate market trends, competitive activity, consumer behavior, and healthcare professional insights into growth opportunities and strategic decisions.
• Develop and execute integrated marketing plans, optimizing the marketing mix across consumer and professional audiences.
• Monitor brand performance and campaign effectiveness, adjusting plans, messaging, and channels to maximize business impact.
• Partner with Sales, Medical, Regulatory, and Supply Chain to deliver business objectives.
• Support sales budget planning and the management of advertising and promotional investments to ensure efficient resource allocation and strong ROI.

Skills

Brand management

Market analysis

Cross-functional collaboration

Strategic planning

English fluency

Education

Bachelor's degree in Marketing, Business Administration, Economics

Job description

Job Title: Lactacyd Brand Manager, Philippines / ASEA Launch Excellence Lead

Reporting to: ASEA Zone Brand Lead

Country: Philippines

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide. At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission to bring health in your hands at www.opella.com.

About the Job

As Lactacyd Brand Manager, Philippines / ASEA Launch Excellence Lead, you will drive brand growth, business performance, and long-term success for Lactacyd in the Philippines while championing launch excellence across ASEA. Working with cross-functional teams and local and Zone stakeholders, you will define and execute brand strategies that strengthen consumer preference, grow market share, and deliver sustainable business results. You will combine strategic thinking, analytical expertise, and collaboration to translate market insights into impactful marketing initiatives. You will also lead the development of a robust launch playbook for upcoming Lactacyd innovations across ASEA in partnership with cross-functional teams to enable successful, scalable launches.

Main Responsibilities

• Develop and execute brand strategies for Lactacyd in the Philippines to drive sales growth, market share gains, and consumer preference, ensuring compliance with local regulations and company guidelines.
• Translate market trends, competitive activity, consumer behavior, and healthcare professional insights into growth opportunities and strategic decisions.
• Develop and execute integrated marketing and communication plans, optimizing the marketing mix across consumer and professional audiences.
• Monitor brand performance and campaign effectiveness, adjusting plans, messaging, and channels to maximize business impact.
• Manage and optimize the brand portfolio, identifying opportunities for innovation, portfolio enhancement, and improved profitability.
• Partner with Sales, Medical, Regulatory, and Supply Chain to deliver business objectives and product initiatives.
• Support sales budget planning and the management of advertising and promotional investments to ensure efficient resource allocation and strong return on investment.

About You

10-12 years of experience in marketing, trade marketing, or a related commercial role in the FMCG or personal care sectors.

Strong analytical skills, with the ability to translate market and business data into actionable insights, strategies, and business plans.

Solid understanding of brand management principles, marketing fundamentals, budgeting, and forecasting.

Knowledge of personal care market dynamics, trends, and the competitive landscape is highly valued.

Proven project management skills, with the ability to coordinate stakeholders and manage competing priorities in a fast-paced environment.

Excellent communication, relationship-building, and cross-functional collaboration skills.

Positive, proactive, and adaptable mindset with strong teamwork and leadership capabilities.

Degree in Marketing, Business Administration, Economics, or a related field.

Fluency in English required.

Why us?

• All In Together: We keep each other honest and have each other's backs.
• Courageous: We break boundaries and take thoughtful risks with creativity.
• Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
• Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

Join us on our mission. Health. In your hands. www.opella.com/en/careers