Brand Manager, OTC & Vitamins | Growth & Launch Leader

Opella Healthcare; Taguig; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Opella Healthcare in the Philippines seeks a senior marketing leader to drive Pharmaton and Ostelin growth by shaping distinctive brand strategies and delivering locally relevant execution across ASEA markets. You will lead cross-functional teams, manage launches, and identify regional opportunities while ensuring compliant, evidence-based communications and strong ROI on brand programs.

The role requires at least 6 years of FMCG marketing experience, fluency in English, and a track record of

Qualifications

• Education: University degree or above; business or marketing discipline preferred.
• Experience: At least 6 years of FMCG marketing experience, ideally within a renowned multinational company.
• Preferred: Consumer healthcare, vitamins/minerals/supplements, new product launch, and regional or global project experience.
• Strategic & commercial: Strong strategic thinking, analytical capability, financial acumen and action planning.
• Leadership: Challenger mindset, ownership, executional excellence and ability to influence cross-functional partners.
• Communication: Excellent written and verbal communication and presentation skills; able to work effectively in English across cultures.

Responsibilities

• Deliver annual sales, profit, market-share and brand-health objectives through marketing programs.
• Lead brand planning, providing strategic input grounded in business performance, consumer and shopper insight, competitive dynamics and future growth opportunities.
• Develop and execute integrated brand plans across creative, media, digital, social, PR, e-commerce, healthcare-professional and shopper activation, ensuring clear KPIs and measurable impact.
• Lead commercial dialogue with Sales, Trade Marketing, RGM and SCM to achieve IBP targets, profitable growth and best-in-class customer execution.
• Own product lifecycle management with QA, RA, Medical and SCM; proactively resolve in-market issues and ensure compliant, evidence-based brand communication.
• Lead new product launches and portfolio expansion from opportunity assessment and business case through launch planning, cross-functional delivery and post-launch performance review.
• Identify and advance white-space and geographical expansion opportunities for Pharmaton and Ostelin, adapting global and regional strategies to local market needs.
• Partner with CMI to embed consumer and shopper insights into brand strategy; analyze market trends and activation results and translate learning into action plans.
• Manage agencies, day-to-day marketing operations and A&P budget with strong governance, quality, timeliness and return-on-investment discipline.
• Influence regional and global stakeholders and lead ad hoc strategic projects that strengthen short- and long‑term brand growth.

Skills

Strategic thinking

Analytical capability

Financial acumen

Action planning

Leadership

Communication skills

Education

University degree in business or marketing

Job description

Opella Healthcare in the Philippines seeks a senior marketing leader to drive Pharmaton and Ostelin growth by shaping distinctive brand strategies and delivering locally relevant execution across ASEA markets. You will lead cross-functional teams, manage launches, and identify regional opportunities while ensuring compliant, evidence-based communications and strong ROI on brand programs.

The role requires at least 6 years of FMCG marketing experience, fluency in English, and a track record of