Lactacyd Trade Marketing Manager (PH)

Opella; Taguig; Vor Ort; PHP 1.200.000 - 2.400.000; Vollzeit

Zusammenfassung

Opella is seeking a Trade Marketing Manager for the Philippines to lead Lactacyd's trade marketing strategy and activation, driving shopper insights and retail profitability. You will manage promotions, visibility, assortment, and customer activation in a fast-paced environment to support sales targets.

You will collaborate with Sales to align priorities, develop annual activation calendars, and translate brand priorities into shopper plans while continuously optimizing promotional effectiveness.

Qualifikationen

• Experience in trade marketing and shopper activation in consumer brands.
• Strong understanding of promotions, visibility, and in-store execution.
• Ability to translate brand priorities into shopper plans and activation calendars.

Aufgaben

• Own the Lactacyd trade marketing strategy and activation agenda.
• Develop promotions, visibility programs and in-store mechanics.
• Translate brand priorities into shopper and customer plans.
• Collaborate with sales on activation plans and priorities.
• Monitor performance and adjust plans based on shopper trends.
• Lead innovation and product launches in Lactacyd portfolio.
• Evaluate ROI of promotions with finance and RGM teams.

Kenntnisse

Trade marketing

Shopper insights

Promotions planning

In-store execution

Jobbeschreibung

Opella is seeking a Trade Marketing Manager for the Philippines to lead Lactacyd's trade marketing strategy and activation, driving shopper insights and retail profitability. You will manage promotions, visibility, assortment, and customer activation in a fast-paced environment to support sales targets.

You will collaborate with Sales to align priorities, develop annual activation calendars, and translate brand priorities into shopper plans while continuously optimizing promotional effectiveness.