B2B PPC & Lead Gen Specialist (Google & Meta)

NMS; Baguio; On-site; PHP 520,000 - 780,000; Full time

Job summary

New Media Services Philippines (NMS-PH) is seeking a digital marketing specialist to lead Google Ads and Meta Ads for lead generation. You will implement conversion tracking in GA4 and GTM, optimize campaigns for cost per qualified lead, and steward budgets with discipline.

The role requires clear written English for briefs and leadership reports, with experience managing campaigns in a fast-paced environment. Certification and international-market familiarity are a plus.

Qualifications

• 2–3 years managing Google Ads and Meta Ads for lead generation, ideally B2B services.
• Hands-on experience setting up conversion tracking in GA4 and Google Tag Manager.
• Experience optimizing for cost per qualified lead, not just clicks or form fills.
• Comfortable with small, disciplined budgets where every dollar has to show results.
• Clear written English for briefs, reports, and recommendations to leadership.

Skills

Google Ads

Meta Ads

Lead generation

GA4

Google Tag Manager

Tools

GA4

Google Tag Manager

Looker Studio

Job description

New Media Services Philippines (NMS-PH) is seeking a digital marketing specialist to lead Google Ads and Meta Ads for lead generation. You will implement conversion tracking in GA4 and GTM, optimize campaigns for cost per qualified lead, and steward budgets with discipline.

The role requires clear written English for briefs and leadership reports, with experience managing campaigns in a fast-paced environment. Certification and international-market familiarity are a plus.