Ads Specialist(Meta and Google)

NMS; Baguio; On-site; PHP 520,000 - 780,000; Full time

Job summary

New Media Services Philippines (NMS-PH) is seeking a digital marketing specialist to lead Google Ads and Meta Ads for lead generation. You will implement conversion tracking in GA4 and GTM, optimize campaigns for cost per qualified lead, and steward budgets with discipline.

The role requires clear written English for briefs and leadership reports, with experience managing campaigns in a fast-paced environment. Certification and international-market familiarity are a plus.

Qualifications

• 2–3 years managing Google Ads and Meta Ads for lead generation, ideally B2B services.
• Hands-on experience setting up conversion tracking in GA4 and Google Tag Manager.
• Experience optimizing for cost per qualified lead, not just clicks or form fills.
• Comfortable with small, disciplined budgets where every dollar has to show results.
• Clear written English for briefs, reports, and recommendations to leadership.

Skills

Google Ads

Meta Ads

Lead generation

GA4

Google Tag Manager

Tools

GA4

Google Tag Manager

Looker Studio

Job description

• Plan, build, and run Google Search and remarketing campaigns for Chekkee and NMS, using exact and phrase match by service and city.
• Run Meta retargeting for website visitors and form abandoners, and manage the Chekkee top-of-funnel test.
• Launch and manage a multilingual Virtual Assistance Search test from month 3 of the plan.
• Review search terms and add negative keywords every week.
• Pause any campaign that spends twice the target cost per MQL without producing an MQL, and move budget to what works.

Tracking and measurement

• Set up and maintain conversion tracking in GA4 and Google Tag Manager, including brand-prefixed UTMs (chk, lcf, nms, rpo).
• Send MQL status from the CRM back to Google Ads, so bidding optimizes for qualified leads instead of form fills.
• Group AI-assistant referrals (ChatGPT, Perplexity, Gemini) as their own channel in GA4.
• Keep every paid lead traceable by source, brand, and campaign.

Creative and landing pages

• Brief the Multimedia Specialist on ad creative, and plan creative tests and refreshes.
• Make sure every ad points to an answer-first landing page with one clear call to action, working with the SEO/AEO/GEO Specialist and Content Manager.

Reporting

• Supply paid media figures for the Monday marketing report: spend against plan, MQLs and cost per MQL by brand and channel.
• Recommend budget shifts at the day 90 reset and each quarter after, based on cost per MQL.

Job Requirements

Must have

• 2–3 years managing Google Ads and Meta Ads for lead generation, ideally B2B services.
• Hands-on experience setting up conversion tracking in GA4 and Google Tag Manager.
• Experience optimizing for cost per qualified lead, not just clicks or form fills.
• Comfortable with small, disciplined budgets where every dollar has to show results.
• Clear written English for briefs, reports, and recommendations to leadership.

Nice to have

• Google Ads and Meta certifications.
• Experience with offline conversion imports or CRM integrations.
• Experience targeting international markets, especially the US and Europe.
• Background in outsourcing, BPO, trust and safety, or SaaS.
• Looker Studio or similar dashboard experience.

Here at New Media Services Philippines (NMS-PH) we care more about ability rather than pure academic achievement. We welcome anyone who can prove his/her quality as part of our team.

New Media Services Philippines, we fearlessly pursue greatness.

We value the input of every team member, allowing them to shape our business and deliver top-notch quality work and services for you

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