Meta Lead-Gen Ads Specialist for Local Growth

vamasters, Inc.; El Salvador; On-site; PHP 1,258,000 - 2,642,000; Full time

Job summary

vamasters, Inc. is seeking an Ads Specialist to build, manage, and optimize Meta lead-generation campaigns for a local service-based business. You will set up campaigns from scratch, craft ad creatives, and monitor daily results to bring in quality leads within the service area.

The role requires hands-on Meta Ads expertise, ability to explain performance clearly to a non-technical owner, and strong reporting skills. Join a growing local business and drive measurable growth.

Qualifications

• Hands-on experience building and managing Meta Ads campaigns.
• Strong knowledge of lead-generation campaigns and Meta Lead Forms.
• Ability to target local audiences and optimize budgets.
• Familiarity with Meta Ads Manager, Pixel and Conversions API.
• Ability to create or assemble ad creatives using Canva or similar.

Responsibilities

• Build and launch Meta lead-generation campaigns with proper structure and tracking.
• Create ad creatives from supplied content and tailor for the service area.
• Configure local/radius targeting and manage daily budgets.
• Monitor performance and implement data-driven optimizations.
• Report results in clear, non-technical language and suggest improvements.
• Test variations to improve CPL, CTR, and conversion rates.
• Stay updated with Meta platform changes and best practices.

Skills

Meta Ads campaigns

Lead-generation

Audience targeting

Facebook/Instagram Ads Manager

Analytics & reporting

Ad creatives ( Canva )

Communication

Education

Bachelor's degree or equivalent

Tools

Meta Pixel

Conversions API

CapCut or basic video editing

Job description

vamasters, Inc. is seeking an Ads Specialist to build, manage, and optimize Meta lead-generation campaigns for a local service-based business. You will set up campaigns from scratch, craft ad creatives, and monitor daily results to bring in quality leads within the service area.

The role requires hands-on Meta Ads expertise, ability to explain performance clearly to a non-technical owner, and strong reporting skills. Join a growing local business and drive measurable growth.