Remote Meta PPC Lead for U.S. Home Services

24 Hours Group; Manila; Remote; PHP 286,000 - 408,000; Full time

Job summary

24 Hours Group in Manila, Philippines, is seeking a seasoned Meta PPC Specialist to drive lead generation for US-based home service brands. The role requires direct experience running Meta campaigns for US home services and managing multi-client accounts, with a focus on CPL optimization and lead quality.

You will own campaigns end-to-end, from planning to optimization, collaborating with CRM and sales teams.

Qualifications

• Hands-on experience managing Meta Ads for U.S.-based home service campaigns.
• 4+ years of hands-on Meta Ads management.
• Experience with GoHighLevel, HubSpot, or Salesforce.
• Proficient in Meta Ads Manager, Pixel, and CAPI.
• Excellent written and verbal English communication skills.

Responsibilities

• Plan, build, launch and manage full-funnel Meta campaigns for U.S.-based home service businesses.
• Optimize campaigns for CPL, lead quality and downstream sales.
• Work with CRM and sales teams to identify strong campaigns.
• Design and execute structured A/B tests across creatives and audiences.
• Prepare clear performance reports for clients or stakeholders.
• Stay current with Meta Ads platform updates and new strategies.
• Implement Meta Pixel and Conversions API and track events.
• Manage and scale winning campaigns within budget.

Skills

Lead generation

CPL optimization

Campaign scaling

Cross-client management

Education

Meta Blueprint Certification

Tools

Meta Ads Manager

Meta Pixel

Conversions API (CAPI)

GA4

Job description

24 Hours Group in Manila, Philippines, is seeking a seasoned Meta PPC Specialist to drive lead generation for US-based home service brands. The role requires direct experience running Meta campaigns for US home services and managing multi-client accounts, with a focus on CPL optimization and lead quality.

You will own campaigns end-to-end, from planning to optimization, collaborating with CRM and sales teams.