Google Adds (PPC)

Outsourcey; Manila; On-site; PHP 446,400 - 669,600; Full time

Benefits offered by this job

Competitive salary

Career growth and development opportunities

Work closely with industry leaders

Job summary

A dynamic BPO company in Metro Manila is seeking a Digital Marketing Specialist to manage and optimize Google Ads and Meta Ads campaigns. This role requires 2+ years of experience in PPC advertising and a strong ability to analyze performance metrics. You will work with a team to develop engaging ad creatives and conduct A/B testing to enhance campaign performance. This position offers competitive salary and significant career development opportunities in a rapidly growing environment.

Qualifications

• 2+ years of proven experience in managing Google Ads and Meta Ads campaigns.
• Strong understanding of PPC advertising, conversion tracking, and performance metrics.
• Ability to analyse data, generate reports, and provide actionable insights.

Responsibilities

• Set up, manage, and optimise Google Ads and Meta Ads campaigns.
• Monitor and adjust campaigns to improve key performance metrics.
• Implement effective keyword research and audience segmentation strategies.
• Work with the content and design team to develop compelling ad creatives.
• Conduct regular A/B testing on ad creatives and targeting strategies.
• Use tracking tools to measure campaign performance and generate insights.
• Allocate and adjust budgets across campaigns to achieve business goals.
• Stay updated with industry trends and competitor strategies.

Skills

Managing Google Ads

Managing Meta Ads

PPC advertising

Conversion tracking

Performance metrics analysis

Data analysis

Tools

Google Ads Manager

Meta Business Suite

Google Analytics

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost‑efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Previous experience 2+ years proven experience in managing Google Ads and Meta (Facebook & Instagram) Ads campaigns. Strong understanding of PPC advertising, conversion tracking, and performance metrics. Proficiency in Google Ads Manager, Meta Business Suite, Google Analytics, and other relevant tools. Experience with audience targeting, bid strategies, and campaign optimisation. Ability to analyse data, generate reports, and provide actionable insights.

Core responsibilities

• Campaign Execution & Management: Set up, manage, and optimise Google Ads and Meta Ads campaigns, including Search, Display, Shopping, Performance Max, Facebook/Instagram Ads, and Retargeting.
• Performance Optimisation: Monitor and adjust campaigns to improve key performance metrics such as CTR, CPC, ROAS, and conversion rates.
• Keyword & Audience Targeting: Implement effective keyword research and audience segmentation strategies to maximise campaign reach and effectiveness.
• Ad Copy & Creative Collaboration: Work with the content and design team to develop compelling ad creatives, headlines, and copy that drive engagement and conversions.
• A/B Testing: Conduct regular A/B testing on ad creatives, targeting, and bidding strategies to enhance performance.
• Tracking & Reporting: Use Google Analytics, Meta Business Suite, and other tracking tools to measure campaign performance, generate reports, and provide insights for continuous improvement.
• Budget Management: Allocate and adjust budgets across campaigns to ensure cost‑effective results and achieve business goals.
• Competitor & Trend Analysis: Stay updated with industry trends, competitor strategies, and platform algorithm changes to maintain a competitive edge.

Benefits

• Competitive salary
• Opportunity to shape the HR function of a rapidly growing BPO.
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
• Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let’s do great things together!