PPC Performance Lead: Google & Meta Ads

Outsourcey; Manila; On-site; PHP 446,400 - 669,600; Full time

Benefits offered by this job

Competitive salary

Career growth and development opportunities

Work closely with industry leaders

Job summary

A dynamic BPO company in Metro Manila is seeking a Digital Marketing Specialist to manage and optimize Google Ads and Meta Ads campaigns. This role requires 2+ years of experience in PPC advertising and a strong ability to analyze performance metrics. You will work with a team to develop engaging ad creatives and conduct A/B testing to enhance campaign performance. This position offers competitive salary and significant career development opportunities in a rapidly growing environment.

Qualifications

• 2+ years of proven experience in managing Google Ads and Meta Ads campaigns.
• Strong understanding of PPC advertising, conversion tracking, and performance metrics.
• Ability to analyse data, generate reports, and provide actionable insights.

Responsibilities

• Set up, manage, and optimise Google Ads and Meta Ads campaigns.
• Monitor and adjust campaigns to improve key performance metrics.
• Implement effective keyword research and audience segmentation strategies.
• Work with the content and design team to develop compelling ad creatives.
• Conduct regular A/B testing on ad creatives and targeting strategies.
• Use tracking tools to measure campaign performance and generate insights.
• Allocate and adjust budgets across campaigns to achieve business goals.
• Stay updated with industry trends and competitor strategies.

Skills

Managing Google Ads

Managing Meta Ads

PPC advertising

Conversion tracking

Performance metrics analysis

Data analysis

Tools

Google Ads Manager

Meta Business Suite

Google Analytics

Job description

A dynamic BPO company in Metro Manila is seeking a Digital Marketing Specialist to manage and optimize Google Ads and Meta Ads campaigns. This role requires 2+ years of experience in PPC advertising and a strong ability to analyze performance metrics. You will work with a team to develop engaging ad creatives and conduct A/B testing to enhance campaign performance. This position offers competitive salary and significant career development opportunities in a rapidly growing environment.