Enterprise CVM Lead: Lifecycle Strategy & Growth

Omantel; Oman; On-site; OMR 60,000 - 100,000; Full time

Job summary

Omantel is seeking a Senior CVM Lead to design and execute enterprise customer value management and lifecycle initiatives across the EBU portfolio. You will translate data, priorities, and insights into segmentation, differentiated propositions, lifecycle journeys and targeted campaigns.

You will coordinate cross-functional delivery, define KPIs, pilot and governance, and ensure data privacy and security compliance. Telecom/enterprise-market experience is preferred.

Qualifications

• Bachelor's degree in business, Marketing, Economics, Data Analytics, Information Systems or another relevant field.
• Master is an advantage.

Responsibilities

• Own and maintain the EBU CVM and customer lifecycle plan.
• Convert product usage, revenue and engagement data into segments and insights.
• Design lifecycle strategies and journeys including onboarding, adoption, retention, renewals and win-back.
• Develop CVM propositions, offers and campaigns with clear eligibility rules and ROI expectations.
• Coordinate campaign execution across CRM, sales, product marketing, analytics, IT and operations.
• Define KPIs and measurement frameworks; monitor and report performance, risks and actions.

Skills

CVM design

Customer lifecycle

B2B marketing

CRM

Loyalty

Commercial analytics

Enterprise-market experience

Education

Bachelor's degree in business/related field

Master's degree (advantage)

Job description

Omantel is seeking a Senior CVM Lead to design and execute enterprise customer value management and lifecycle initiatives across the EBU portfolio. You will translate data, priorities, and insights into segmentation, differentiated propositions, lifecycle journeys and targeted campaigns.

You will coordinate cross-functional delivery, define KPIs, pilot and governance, and ensure data privacy and security compliance. Telecom/enterprise-market experience is preferred.