Senior Proficient Enterprise Lifecycle Management

Omantel; Oman; On-site; OMR 60,000 - 100,000; Full time

Job summary

Omantel is seeking a Senior CVM Lead to design and execute enterprise customer value management and lifecycle initiatives across the EBU portfolio. You will translate data, priorities, and insights into segmentation, differentiated propositions, lifecycle journeys and targeted campaigns.

You will coordinate cross-functional delivery, define KPIs, pilot and governance, and ensure data privacy and security compliance. Telecom/enterprise-market experience is preferred.

Qualifications

• Bachelor's degree in business, Marketing, Economics, Data Analytics, Information Systems or another relevant field.
• Master is an advantage.

Responsibilities

• Own and maintain the EBU CVM and customer lifecycle plan.
• Convert product usage, revenue and engagement data into segments and insights.
• Design lifecycle strategies and journeys including onboarding, adoption, retention, renewals and win-back.
• Develop CVM propositions, offers and campaigns with clear eligibility rules and ROI expectations.
• Coordinate campaign execution across CRM, sales, product marketing, analytics, IT and operations.
• Define KPIs and measurement frameworks; monitor and report performance, risks and actions.

Skills

CVM design

Customer lifecycle

B2B marketing

CRM

Loyalty

Commercial analytics

Enterprise-market experience

Education

Bachelor's degree in business/related field

Master's degree (advantage)

Job description

Role Purpose

Lead the design and execution of Enterprise Customer Value Management CVM and lifecycle initiatives that improve customer retention engagement value growth and experience across the EBU portfolio Translate enterprise customer data commercial priorities and behavioral insights into actionable segmentation differentiated propositions lifecycle journeys and targeted campaigns while coordinating cross-functional delivery and measuring commercial impact

Position Information

Unit Enterprise Business Unit EBU Division Segment Marketing Location HQ Grade Senior Proficient P4

Key Accountabilities

Own and maintain the EBU CVM and customer lifecycle plan ensuring alignment with enterprise commercial priorities customer experience objectives and approved governance Convert enterprise customer product usage revenue and engagement data into practical segments customer insights and prioritized value opportunities Design lifecycle strategies and journeys covering onboarding adoption engagement cross-sell upsell retention renewal churn prevention and win-back Develop targeted CVM propositions offers and campaign concepts for enterprise customers with clear eligibility rules business rationale and expected outcomes Coordinate campaign execution across CRM digital sales product marketing analytics IT customer operations and other relevant stakeholders Establish campaign test-and-learn approaches including pilots and controlled testing and use results to improve targeting propositions and customer journeys Define KPIs and measurement frameworks monitor campaign portfolio and lifecycle performance and communicate insights risks and recommended actions Prepare business cases and evaluate commercial impact including incremental revenue retention value cost return on investment and budget requirements Lead working-level engagement with internal stakeholders implementation partners and vendors ensuring requirements dependencies and deliverables are clear Ensure CVM activities comply with customer consent data privacy regulatory information security brand and operational requirements Develop reusable CVM processes documentation and reporting standards and support capability building and knowledge transfer within EBU

Minimum role requirements

Qualification: Bachelor s degree in business, Marketing, Economics, Data Analytics, Information Systems or another relevant field. Master is an advantage. Experience: Minimum 8 years of relevant experience in CVM, customer lifecycle management, B2B marketing, commercial analytics, CRM, loyalty or related areas; telecom & enterprise-market experience is preferred.