Enterprise CVM & Lifecycle Lead - Growth & Retention

Omantel

Muscat

On-site

OMR 32,000 - 52,000

Full time

4 days ago

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Job summary

Omantel HQ in Muscat seeks a Senior CVM Lead to design and execute enterprise customer value management and lifecycle initiatives that improve retention, engagement and revenue across the EBU portfolio. You will translate data, priorities and insights into actionable segmentation, journeys and targeted campaigns while coordinating cross-functional delivery and measuring impact.

The role demands 8+ years in CVM, lifecycle management, B2B marketing or CRM, with telecom/enterprise experience

Qualifications

Bachelor’s degree required in business, marketing, economics, data analytics or related field; Master’s is an advantage.
8+ years of CVM, lifecycle management, B2B marketing, analytics, CRM, or loyalty experience; telecom/enterprise preferred.

Responsibilities

Own and maintain the EBU CVM and customer lifecycle plan aligned with enterprise priorities and governance.
Translate data into segments, insights and prioritized value opportunities.
Design lifecycle journeys from onboarding to win-back with targeted propositions.
Develop CVM offers and campaigns with clear eligibility rules and outcomes.
Coordinate campaign execution across CRM, digital, sales, product, marketing, analytics and IT.
Establish test-and-learn approaches and use results to improve targeting and journeys.
Define KPIs and monitor performance; communicate insights and actions.
Prepare business cases; evaluate incremental revenue, retention value, ROI and budget needs.