Senior Proficient Enterprise Lifecycle Management

Omantel; Muscat; On-site; OMR 32,000 - 52,000; Full time

Job summary

Omantel HQ in Muscat seeks a Senior CVM Lead to design and execute enterprise customer value management and lifecycle initiatives that improve retention, engagement and revenue across the EBU portfolio. You will translate data, priorities and insights into actionable segmentation, journeys and targeted campaigns while coordinating cross-functional delivery and measuring impact.

The role demands 8+ years in CVM, lifecycle management, B2B marketing or CRM, with telecom/enterprise experience

Qualifications

• Bachelor’s degree required in business, marketing, economics, data analytics or related field; Master’s is an advantage.
• 8+ years of CVM, lifecycle management, B2B marketing, analytics, CRM, or loyalty experience; telecom/enterprise preferred.

Responsibilities

• Own and maintain the EBU CVM and customer lifecycle plan aligned with enterprise priorities and governance.
• Translate data into segments, insights and prioritized value opportunities.
• Design lifecycle journeys from onboarding to win-back with targeted propositions.
• Develop CVM offers and campaigns with clear eligibility rules and outcomes.
• Coordinate campaign execution across CRM, digital, sales, product, marketing, analytics and IT.
• Establish test-and-learn approaches and use results to improve targeting and journeys.
• Define KPIs and monitor performance; communicate insights and actions.
• Prepare business cases; evaluate incremental revenue, retention value, ROI and budget needs.

Skills

CVM

Lifecycle management

B2B marketing

Commercial analytics

CRM

Education

Bachelor’s degree (business/marketing/economics/data analytics/information systems)

Tools

CRM systems

Marketing automation tools

Job description

Role Purpose

Lead the design and execution of Enterprise Customer Value Management (CVM) and lifecycle initiatives that improve customer retention, engagement, value growth and experience across the EBU portfolio. Translate enterprise customer data, commercial priorities and behavioral insights into actionable segmentation, differentiated propositions, lifecycle journeys and targeted campaigns, while coordinating cross-functional delivery and measuring commercial impact.

Role Purpose

Lead the design and execution of Enterprise Customer Value Management (CVM) and lifecycle initiatives that improve customer retention, engagement, value growth and experience across the EBU portfolio. Translate enterprise customer data, commercial priorities and behavioral insights into actionable segmentation, differentiated propositions, lifecycle journeys and targeted campaigns, while coordinating cross-functional delivery and measuring commercial impact.

Position Information

• Unit: Enterprise Business Unit (EBU)
• Division: Segment Marketing
• Location: HQ
• Grade: Senior Proficient (P4)

Minimum Role Requirements

• Qualification:
  • Bachelor’s degree in business, Marketing, Economics, Data Analytics, Information Systems or another relevant field. Master is an advantage.
• Experience:
  • Minimum 8 years of relevant experience in CVM, customer lifecycle management, B2B marketing, commercial analytics, CRM, loyalty or related areas; telecom & enterprise-market experience is preferred.

Key Accountabilities

• Own and maintain the EBU CVM and customer lifecycle plan, ensuring alignment with enterprise commercial priorities, customer experience objectives and approved governance.
• Convert enterprise customer, product, usage, revenue and engagement data into practical segments, customer insights and prioritized value opportunities.
• Design lifecycle strategies and journeys covering onboarding, adoption, engagement, cross-sell, upsell, retention, renewal, churn prevention and win-back.
• Develop targeted CVM propositions, offers and campaign concepts for enterprise customers, with clear eligibility rules, business rationale and expected outcomes.
• Coordinate campaign execution across CRM, digital, sales, product, marketing, analytics, IT, customer operations and other relevant stakeholders.
• Establish campaign test-and-learn approaches, including pilots and controlled testing, and use results to improve targeting, propositions and customer journeys.
• Define KPIs and measurement frameworks; monitor campaign, portfolio and lifecycle performance and communicate insights, risks and recommended actions.
• Prepare business cases and evaluate commercial impact, including incremental revenue, retention value, cost, return on investment and budget requirements.
• Lead working-level engagement with internal stakeholders, implementation partners and vendors, ensuring requirements, dependencies and deliverables are clear.
• Ensure CVM activities comply with customer consent, data privacy, regulatory, information security, brand and operational requirements.
• Develop reusable CVM processes, documentation and reporting standards, and support capability building and knowledge transfer within EBU.