Senior Proficient Enterprise Lifecycle Management

Tanqeeb; Muscat; On-site; OMR 18,000 - 36,000; Full time

Job summary

Tanqeeb seeks a Senior Proficient CVM leader to design and drive enterprise customer value management programs across the EBU portfolio. You will translate data, priorities and insights into actionable segments, journeys and targeted campaigns.

In this role you will own the lifecycle plan, measure impact, coordinate cross-functional delivery and build reusable CVM processes to boost retention, engagement and revenue growth.

Qualifications

• Bachelor’s degree in business, Marketing, Economics, Data Analytics, Information Systems or another relevant field.
• Master is an advantage.

Responsibilities

• Own and maintain the EBU CVM and customer lifecycle plan, aligning with commercial priorities and governance.
• Convert data into segments, insights and prioritized value opportunities.
• Design lifecycle strategies and journeys covering onboarding, adoption, engagement, cross-sell, upsell, retention and win-back.
• Coordinate campaign execution across CRM, digital, sales, product, marketing, analytics and IT.
• Establish KPI frameworks and monitor performance; communicate insights and actions.
• Prepare business cases evaluating incremental revenue and ROI; manage budget.
• Lead stakeholder engagement with implementation partners and vendors.

Skills

CVM

Customer lifecycle management

B2B marketing

CRM

Data analytics

Commercial analytics

Education

Bachelor's degree in business/Marketing/Economics/Data Analytics/Information Systems

Master’s degree (advantage)

Job description

Role Purpose: Lead the design and execution of Enterprise Customer Value Management (CVM) and lifecycle initiatives that improve customer retention, engagement, value growth and experience across the EBU portfolio. Translate enterprise customer data, commercial priorities and behavioral insights into actionable segmentation, differentiated propositions, lifecycle journeys and targeted campaigns, while coordinating cross-functional delivery and measuring commercial impact.

Position Information Unit: Enterprise Business Unit (EBU) Division: Segment Marketing Location: HQ Grade: Senior Proficient (P4)

Key Accountabilities Own and maintain the EBU CVM and customer lifecycle plan, ensuring alignment with enterprise commercial priorities, customer experience objectives and approved governance. Convert enterprise customer, product, usage, revenue and engagement data into practical segments, customer insights and prioritized value opportunities. Design lifecycle strategies and journeys covering onboarding, adoption, engagement, cross-sell, upsell, retention, renewal, churn prevention and win-back. Develop targeted CVM propositions, offers and campaign concepts for enterprise customers, with clear eligibility rules, business rationale and expected outcomes. Coordinate campaign execution across CRM, digital, sales, product, marketing, analytics, IT, customer operations and other relevant stakeholders. Establish campaign test-and-learn approaches, including pilots and controlled testing, and use results to improve targeting, propositions and customer journeys. Define KPIs and measurement frameworks; monitor campaign, portfolio and lifecycle performance and communicate insights, risks and recommended actions. Prepare business cases and evaluate commercial impact, including incremental revenue, retention value, cost, return on investment and budget requirements. Lead working-level engagement with internal stakeholders, implementation partners and vendors, ensuring requirements, dependencies and deliverables are clear. Ensure CVM activities comply with customer consent, data privacy, regulatory, information security, brand and operational requirements. Develop reusable CVM processes, documentation and reporting standards, and support capability building and knowledge transfer within EBU.

Desired Candidate Profile

Minimum role requirements: Qualification: Bachelor s degree in business, Marketing, Economics, Data Analytics, Information Systems or another relevant field. Master is an advantage. Experience: Minimum 8 years of relevant experience in CVM, customer lifecycle management, B2B marketing, commercial analytics, CRM, loyalty or related areas; telecom & enterprise-market experience is preferred.