Farmer Marketing Manager

Silver Fern Farms Limited; Dunedin; On-site; NZD 120,000 - 180,000; Full time

Job summary

Silver Fern Farms in Dunedin seeks a senior marketing leader to own the farmer marketing strategy and 1-3 year plan, including brand and product elements of the farmer value proposition. You will steer data-driven direct, digital, social, and above-the-line campaigns and lead events to engage farmers.

You will build an online farmer community and work with Sales, Supply and Supplier Experience teams to boost supplier acquisition, retention, loyalty and advocacy.

Qualifications

• Senior marketing experience, preferably as an agri-marketing specialist.
• Very strong data-driven, digital and direct marketing capability.
• Social media expertise, including building online communities; consumer social experience is highly relevant.
• Experience with events and above-the-line campaigns.
• A good grounding in B2B marketing and proven team leadership.

Responsibilities

• Lead a team delivering data-driven direct, digital, social, above-the-line, rural media and event activity.
• Build and engage an online farmer community to strengthen supplier acquisition, retention, loyalty and advocacy.
• Collaborate with Supply, Livestock and Supplier Experience teams to align farmer marketing strategy with growth plans.

Job description

Farmers are at the heart of everything we do. We're significantly increasing our focus on farmer marketing, and this new role will lead it. You'll own the farmer marketing strategy and 1-3 year plan, and the brand and product elements of our farmer value proposition, working with our Supply, Livestock and Supplier Experience teams.

You'll lead a team that delivers data-driven direct, digital, social, above-the-line, rural media and event activity, and you'll build an engaged online farmer community. Your work will strengthen supplier acquisition, retention, loyalty and advocacy.

You'll bring:

• Senior marketing experience, ideally as an agri-marketing specialist
• Very strong data-driven, digital and direct marketing capability
• Social media expertise, including building online communities; consumer social experience is highly relevant
• Experience with events and above-the-line campaigns
• A good grounding in B2B marketing and proven team leadership

These roles are preferably based in Dunedin, working closely with our Sales and Supply teams.

Te Ahurea /Why work at Silver Fern Farms?

Silver Fern Farms are all about Creating Goodness from the Farms the World Needs. Creating goodness is about taking a broader view of what goodness means and how we can create it and the impact it can have. That Goodness is created through the work of our People, the skill & expertise of our Farmers and our customers around the globe. 'Goodness' is also about being good to people and communities, animal welfare, and showing care and respect for the environment.

For you, we offer heavily discounted staff meat sales through our on site Butcher's Block, subsidised health and life insurance, the opportunity to continuously learn and develop from an internationally renowned organisation.

Applications close Sunday 22 November 2026. Internal applicants should apply through OurPeople.

Silver Fern Farms welcomes people from all backgrounds and walks of life. We are proud to have a diverse and inclusive environment and are committed to providing equal opportunities for all team members and applicants. Come and create goodness together with us. You can see more about our commitments to our people and their work by visiting our Belong Here webpage: https://careers.silverfernfarms.com/nz/en/belong-here