Search Engine Marketing (SEM) Specialist

Placements24; Queenstown; On-site; NZD 46,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Full-time position

Medical aid and retirement benefits

Generous annual leave allowance

Professional development and training

Supportive and results-focused work环境

Job summary

Placements24 is seeking a skilled SEM Specialist to drive online visibility and lead generation through paid search campaigns. You will manage Google Ads and Bing Ads efforts, optimize bids, and collaborate with content and SEO teams to improve landing page performance.

The ideal candidate has 3–5 years of SEM experience, strong analytics, and proficiency with Google Analytics and Google Tag Manager. This full-time role is based in Queenstown, Eastern Cape, with opportunities for professional

Qualifications

• 3–5 years of experience in SEM or paid search advertising.
• Proven track record of ROI-driven campaigns.
• In-depth knowledge of Google Ads and Bing Ads.
• Strong keyword research, bid management and optimization skills.
• Proficiency with Google Analytics and Google Tag Manager.
• Excellent analytical and communication skills.

Responsibilities

• Develop and execute paid search strategies across Google Ads and Bing Ads.
• Conduct keyword research, audience targeting, and ad copy creation.
• Manage daily campaign budgets, bids, and targeting to achieve KPIs.
• Monitor performance and report on CTR, CPA, and conversions.
• Implement A/B tests for ads and landing pages.
• Identify opportunities for keyword expansion and optimization.
• Collaborate with content and SEO teams to improve landing page relevance.
• Stay current with SEM trends and platform updates.
• Ensure accurate tracking and attribution of SEM campaigns.
• Manage relationships with platform representatives.

Skills

Google Ads

Bing Ads

Keyword research

Bid management

Analytics

Education

Bachelor's degree in Marketing, Business, Analytics, or a related field

Tools

Google Analytics

Google Tag Manager

Job description

About the Role

Our client is looking for a skilled Search Engine Marketing (SEM) Specialist to drive online visibility and user acquisition from Queenstown, Eastern Cape. This role is crucial for developing, implementing, and managing paid search campaigns to achieve key marketing objectives, including lead generation and customer acquisition. You will be responsible for optimizing campaign performance, managing budgets, and leveraging data analytics to maximize ROI. This is an exciting opportunity for a SEM expert to make a significant impact on a growing business in the Eastern Cape. The ideal candidate will possess a strong understanding of search engine advertising platforms, keyword research, bid management, and campaign optimization techniques. Your expertise will be vital in driving targeted traffic and ensuring our advertising spend delivers exceptional results.

Key Responsibilities

• Develop and execute comprehensive paid search strategies across platforms like Google Ads and Bing Ads.
• Conduct in-depth keyword research, audience targeting, and ad copy creation to maximize campaign effectiveness.
• Manage and optimize daily campaign budgets, bids, and targeting parameters to achieve target KPIs.
• Monitor campaign performance, analyze data, and generate detailed reports on key metrics such as CTR, CPA, and conversion rates.
• Implement A/B testing for ad copy, landing pages, and targeting to continually improve campaign results.
• Identify new opportunities for keyword expansion and campaign optimization.
• Collaborate with content and SEO teams to ensure landing page relevance and performance.
• Stay current with the latest SEM trends, best practices, and platform updates.
• Ensure accurate tracking and attribution of SEM campaign performance.
• Manage relationships with search engine marketing platform representatives.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 3-5 years of experience in search engine marketing (SEM) or paid search advertising.
• Proven track record of managing successful and ROI-driven paid search campaigns.
• In-depth knowledge of Google Ads, Bing Ads, and associated tools.
• Strong understanding of keyword research, bid management, and campaign optimization strategies.
• Proficiency in using analytics tools like Google Analytics and Google Tag Manager.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience in e-commerce or lead generation is a strong plus.
• Familiarity with the Queenstown, Eastern Cape market is advantageous.

Benefits

• Competitive salary package.
• Full-time position in Queenstown, Eastern Cape.
• Opportunity to drive significant growth through paid search.
• Comprehensive medical aid and retirement benefits.
• Generous annual leave allowance.
• Professional development and training opportunities.
• A supportive and results-focused work environment.