Digital Marketing Executive

Placements24; Queenstown; On-site; NZD 33,000 - 56,000; Full time

Job summary

Placements24 is seeking a Digital Marketing Executive to join the Queenstown team. The role focuses on developing and implementing multi-channel digital strategies to boost online presence, traffic, and lead generation.

The ideal candidate will have 3+ years in digital marketing, strong SEO/SEM skills, and proficiency with Google Analytics and Google Ads, plus CMS know-how. Opportunities for growth and a dynamic work environment are offered.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 3 years of digital marketing experience.
• Proven experience with SEO, SEM, social media, and email marketing.
• Proficiency in Google Analytics and Google Ads.
• Strong CMS understanding and content management skills.
• Excellent written and verbal communication.
• Self-starter with ability to work independently or in a team.
• Based in Queenstown, Eastern Cape.

Responsibilities

• Develop and execute digital marketing strategies across key channels.
• Manage and optimize online advertising campaigns to achieve target KPIs.
• Conduct keyword research and implement SEO best practices.
• Create and manage engaging content for social media and other channels.
• Develop and run email marketing campaigns to nurture leads.
• Monitor website traffic and user behavior with analytics tools.
• Analyze campaign data and provide actionable insights.
• Collaborate with teams to ensure brand consistency.
• Stay updated on digital marketing trends and tech.

Skills

SEO

SEM

Social media marketing

Email marketing

Content marketing

Analytical skills

Communication

Independence & teamwork

Creative thinking

Education

Bachelor's degree in Marketing/related field

Tools

Google Analytics

Google Ads

CMS (WordPress, etc.)

Job description

Our client is seeking a driven and innovative Digital Marketing Executive to join their team in Queenstown, Eastern Cape. This role is responsible for developing and implementing effective digital marketing strategies to enhance online presence, drive traffic, and generate leads. You will manage a variety of digital channels, including SEO, SEM, social media, and email marketing, ensuring alignment with the company's overall business objectives. The ideal candidate is a proactive self-starter with a strong understanding of the digital landscape and a passion for achieving measurable results. This is an excellent opportunity to contribute significantly to a growing company and make a tangible impact on its marketing success within the Queenstown, Eastern Cape region.

Key Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize online advertising campaigns to achieve target KPIs.
• Conduct keyword research and implement SEO best practices for website content and structure.
• Create and manage engaging content for social media platforms and other digital channels.
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Monitor website traffic and user behavior using analytics tools.
• Analyze campaign performance data and provide regular reports with actionable insights.
• Collaborate with internal teams to ensure brand consistency and effective message delivery.
• Stay updated on the latest digital marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing.
• Proven experience with SEO, SEM, social media marketing, and email marketing.
• Proficiency in Google Analytics and Google Ads.
• Strong understanding of content management systems (CMS).
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team in Queenstown, Eastern Cape.
• Experience with graphic design tools or video editing is a plus.

Benefits

Our client offers a competitive salary, opportunities for professional development, a supportive work environment, and the chance to play a key role in shaping the company's digital marketing efforts in Queenstown, Eastern Cape. You will gain valuable experience across a wide range of digital marketing disciplines and contribute directly to the company's growth and success.