Performance Marketing Manager

Placements24; Queenstown; Hybride; NZD 64 000 - 96 000; Plein temps

Avantages offerts par ce poste

Health benefits

Hybrid work arrangement

Professional development

Competitive salary

Résumé du poste

Placements24 is seeking a highly analytical Performance Marketing Manager to lead paid acquisition efforts from Queenstown. This role focuses on driving growth through Google Ads, social campaigns, and other performance-based platforms, with accountability for ROI and KPI achievement.

You will own strategy, execution, and optimization of high-impact campaigns, manage substantial budgets, and collaborate with content, creative, and web teams to maximize conversions.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related quantitative field.
• Minimum of 5 years in performance marketing with a strong focus on paid acquisition channels.
• Proven expertise managing large-scale paid campaigns on platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and data analysis tools.
• Demonstrated ability to manage significant advertising budgets and achieve measurable results.
• Excellent understanding of A/B testing principles and conversion rate optimization (CRO).
• Strong written and verbal communication skills, with the ability to present complex data effectively.
• Strategic thinker with a hands-on approach and a results-oriented mindset.
• Ability to work collaboratively in a team and manage projects effectively.
• Experience with marketing automation and CRM systems is a plus.

Responsabilités

• Develop and implement comprehensive performance marketing strategies across paid search, paid social, display, and other relevant channels.
• Manage and optimize paid advertising campaigns with a focus on achieving target KPIs (e.g., CPA, ROAS, CPL).
• Oversee the allocation and management of the advertising budget, ensuring efficient spend and maximum return on investment.
• Conduct in-depth keyword research, audience segmentation, and targeting to optimize campaign performance.
• Utilize A/B testing methodologies for ad copy, landing pages, and targeting to drive continuous improvement.
• Monitor campaign performance data, analyze results, and generate detailed reports with actionable insights for stakeholders.
• Collaborate with content, creative, and web development teams to ensure campaign assets are optimized for performance.
• Stay abreast of the latest trends, technologies, and best practices in performance marketing and digital advertising.
• Identify new opportunities for growth and efficiency within paid media channels.
• Manage relationships with advertising platforms and third-party vendors as needed.

Connaissances

Analytics

Strategic thinking

Team collaboration

Communication

Hands-on marketing

Formation

Bachelor's degree in Marketing or related field

Outils

Google Analytics

Google Tag Manager

A/B testing tools

Description du poste

About the Role

Our client is seeking a highly analytical and results-driven Performance Marketing Manager to lead their paid acquisition efforts. This role is critical for driving measurable growth through paid channels such as Google Ads, social media advertising, and other performance-based platforms. Based in Queenstown, Eastern Cape, ZA , you will be responsible for developing, executing, and optimizing high-impact campaigns designed to maximize ROI and achieve key business objectives. The ideal candidate has a proven track record in managing significant advertising budgets and a deep understanding of data analysis to inform strategic decisions. This is a fantastic opportunity to take ownership of performance marketing initiatives in a dynamic environment.

Key Responsibilities

• Develop and implement comprehensive performance marketing strategies across paid search, paid social, display, and other relevant channels.
• Manage and optimize paid advertising campaigns with a focus on achieving target KPIs (e.g., CPA, ROAS, CPL).
• Oversee the allocation and management of the advertising budget, ensuring efficient spend and maximum return on investment.
• Conduct in-depth keyword research, audience segmentation, and targeting to optimize campaign performance.
• Utilize A/B testing methodologies for ad copy, landing pages, and targeting to drive continuous improvement.
• Monitor campaign performance data, analyze results, and generate detailed reports with actionable insights for stakeholders.
• Collaborate with content, creative, and web development teams to ensure campaign assets are optimized for performance.
• Stay abreast of the latest trends, technologies, and best practices in performance marketing and digital advertising.
• Identify new opportunities for growth and efficiency within paid media channels.
• Manage relationships with advertising platforms and third-party vendors as needed.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 5 years of experience in performance marketing, with a strong focus on paid acquisition channels.
• Proven expertise in managing large-scale paid campaigns on platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and data analysis tools.
• Demonstrated ability to manage significant advertising budgets and achieve measurable results.
• Excellent understanding of A/B testing principles and conversion rate optimization (CRO).
• Strong written and verbal communication skills, with the ability to present complex data effectively.
• Strategic thinker with a hands-on approach and a results-oriented mindset.
• Ability to work collaboratively in a team and manage projects effectively.
• Experience with marketing automation and CRM systems is a plus.

Benefits

Our client offers a competitive salary package, commensurate with experience, along with performance-based bonuses and comprehensive health benefits. This hybrid role provides a flexible working arrangement, balancing office collaboration with remote convenience. Professional development opportunities, including training and certifications, are readily available to enhance your skills. The role is based in Queenstown, Eastern Cape, ZA , offering a unique opportunity within the region's growing economy. We foster a supportive and innovative work environment, with clear pathways for career advancement. Join our client and play a pivotal role in driving measurable business growth through expert performance marketing.