E-commerce SEO Specialist

Placements24; Queenstown; Hybrid; NZD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Hybrid work model

Job summary

Placements24 is seeking an experienced E-commerce SEO Specialist to boost organic visibility for a Queenstown-based online retailer. You will develop and implement SEO strategies, perform keyword research, and optimize on-page, technical, and off-page factors to drive qualified traffic.

You will collaborate with content and development teams, monitor performance with GA/SEMrush, and report insights to stakeholders. The role offers a hybrid work model with in-office and remote options.

Qualifications

• Proven experience as an SEO Specialist, with strong e-commerce focus.
• Successful in improving organic rankings and driving qualified traffic.
• Strong knowledge of technical SEO, site architecture, schema markup, and mobile optimization.
• Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
• Excellent analytical and communication skills.

Responsibilities

• Conduct thorough keyword research to identify growth opportunities.
• Perform on-page optimization including meta tags, content improvements, and internal linking.
• Develop and implement off-page SEO strategies with link building and digital PR.
• Conduct technical SEO audits to resolve crawl/indexing issues and improve performance.
• Monitor traffic, rankings, and SEO performance using GA and SEMrush.
• Stay up-to-date with search engine algorithms and best practices.
• Collaborate with content creators and developers to implement SEO recommendations.
• Improve user experience and site speed from an SEO perspective.
• Analyze competitor strategies and identify opportunities for competitive advantage.
• Report SEO performance and provide actionable insights to stakeholders.

Skills

SEO strategy

Keyword research

Analytics & reporting

On-page optimization

Technical SEO

Education

Bachelor's degree in Marketing/Communications or related

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client, a growing online retailer, is seeking a dedicated and skilled E-commerce SEO Specialist to drive organic visibility and traffic to their website in Queenstown, Eastern Cape . This role is essential for maximizing our online presence and attracting qualified leads through search engines. The ideal candidate will possess a deep understanding of SEO best practices, keyword research, on-page and off-page optimization, and technical SEO, specifically within the e-commerce context. You will be responsible for developing and executing comprehensive SEO strategies, analyzing performance, and implementing improvements to enhance search engine rankings and drive measurable results. If you are passionate about SEO and eager to make a significant impact on online growth, this opportunity is perfect for you. Join a team committed to excellence.

Key Responsibilities

• Conduct thorough keyword research to identify opportunities for organic growth.
• Perform on-page optimization, including meta tag optimization, content enhancements, and internal linking strategies.
• Develop and implement off-page SEO strategies, focusing on link building and digital PR.
• Conduct technical SEO audits to identify and resolve issues related to website crawlability, indexability, and performance.
• Monitor and analyze website traffic, keyword rankings, and SEO performance using tools like Google Analytics and SEMrush.
• Stay up-to-date with the latest search engine algorithms, trends, and best practices.
• Collaborate with content creators and web developers to implement SEO recommendations.
• Develop strategies to improve website user experience and site speed from an SEO perspective.
• Analyze competitor SEO strategies and identify opportunities for competitive advantage.
• Report on SEO performance to stakeholders, providing insights and recommendations for continuous improvement.

Requirements

• Proven experience as an SEO Specialist, with a strong focus on e-commerce SEO.
• Demonstrable success in improving organic search rankings and driving qualified traffic.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Solid understanding of technical SEO, including site architecture, schema markup, and mobile optimization.
• Knowledge of HTML, CSS, and JavaScript as they relate to SEO.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration abilities.
• Ability to work independently and manage multiple projects effectively.
• Bachelor's degree in Marketing, Communications, or a related field is a plus.
• Passion for digital marketing and staying ahead of SEO trends.

Benefits

Our client offers a competitive salary and benefits package, including health insurance and opportunities for professional development. This role adopts a hybrid work model, offering flexibility and a balance between in-office collaboration and remote work within Queenstown, Eastern Cape . You will join a supportive and results-driven team where your contributions are valued. This position provides an excellent opportunity to hone your SEO skills and grow your career in the dynamic world of e-commerce. Be part of a company that is committed to digital growth and employee success.