Digital Marketing Manager - SEO & Content

Placements24; Queenstown; Hybride; NZD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Medical aid

Provident fund

Professional development

Hybrid work model

Training programs

Industry conferences

Résumé du poste

Placements24 is seeking a highly skilled Digital Marketing Manager specializing in SEO and Content Strategy to join our Queenstown team. You will drive organic traffic, improve rankings, and strengthen online visibility through data-driven campaigns.

The role blends technical SEO with strategic content planning in a hybrid setup, combining in-office collaboration in Queenstown with focused remote work for analytics and writing tasks.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, Journalism or related field.
• 5+ years in SEO and content marketing with measurable organic growth.
• Strong knowledge of SEO tools and web analytics platforms.
• Experience with WordPress or similar CMS.
• Strong writing, editing, and content planning skills.
• Excellent communication and project management abilities.

Responsabilités

• Develop and execute an SEO strategy to improve rankings and traffic.
• Conduct keyword research, competitor analysis, and technical audits.
• Implement on-page/off-page SEO and content optimization.
• Build and manage a content marketing plan (blog posts, articles, infographics, videos).
• Collaborate with content creators, designers, and developers.
• Monitor traffic and SEO metrics with GA, SEMrush, Ahrefs.
• Report performance to senior management and adjust strategies.
• Coordinate editorial calendar and align with broader campaigns.
• Stay updated on SEO trends and algorithm updates.

Connaissances

SEO

Content Strategy

Keyword Research

Analytics

WordPress CMS

Technical SEO

Project Management

Communication

Formation

Bachelor's degree in Marketing/Communications/English/Journalism

Outils

Google Analytics

SEMrush

Ahrefs

Google Search Console

Description du poste

About the Role

Our client is seeking a highly skilled and analytical Digital Marketing Manager specializing in SEO and Content Strategy to join their team in Queenstown, Eastern Cape. This role is pivotal in driving organic traffic, improving search engine rankings, and enhancing our client's online visibility and authority. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, on-page and off-page SEO techniques, and content marketing principles. You will be responsible for developing and implementing comprehensive SEO strategies, creating engaging and valuable content, and measuring the impact of these initiatives on business objectives. This position requires a blend of technical SEO expertise, strategic content planning, and strong analytical skills. The role offers a hybrid work model, allowing for essential in-office collaboration and strategic planning in Queenstown, Eastern Cape, while also providing the flexibility of remote work for focused individual tasks. We are dedicated to fostering professional growth and providing opportunities to lead impactful digital campaigns.

Key Responsibilities

• Develop and execute a comprehensive SEO strategy to improve organic search rankings and drive qualified traffic to our client's websites.
• Conduct in-depth keyword research, competitor analysis, and technical SEO audits.
• Implement on-page and off-page SEO best practices, including content optimization, link building, and technical site fixes.
• Develop and manage a content marketing strategy, including creating, editing, and distributing valuable and relevant content (blog posts, articles, infographics, videos) to attract and engage target audiences.
• Collaborate with content creators, designers, and web developers to ensure content quality and technical SEO implementation.
• Monitor and analyze website traffic, search engine rankings, and other key SEO metrics using tools like Google Analytics, SEMrush, Ahrefs, etc.
• Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices.
• Report on SEO and content performance, providing insights and recommendations for improvement to senior management.
• Manage the editorial calendar and ensure timely publication of content.
• Work closely with other marketing teams to ensure SEO and content efforts are integrated with broader marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in SEO and content marketing, with a proven track record of driving organic growth.
• In-depth knowledge of search engine algorithms, SEO tools (e.g., Google Search Console, SEMrush, Ahrefs), and analytics platforms (e.g., Google Analytics).
• Strong content creation and editing skills, with the ability to produce high-quality, engaging, and SEO-optimized content.
• Experience with content management systems (CMS) such as WordPress.
• Understanding of technical SEO aspects, including site speed, mobile-friendliness, and structured data.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to thrive in a hybrid work environment, contributing effectively both remotely and in the Queenstown, Eastern Cape office.

Benefits

Our client offers a competitive salary, commensurate with experience, and a comprehensive benefits package that includes medical aid, a provident fund, and opportunities for professional development. This role provides the flexibility of a hybrid work model, with collaboration in our Queenstown, Eastern Cape office and remote work options. Our client invests in employee growth through training programs, workshops, and opportunities to attend industry conferences. We foster a supportive and innovative work environment that values contribution and collaboration.