Digital Marketing and E-commerce Specialist

Placements24; Queenstown; Ibrido; NZD 60.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote working flexibility

Professional development opportunities

Occasional visits to Queenstown

Descrizione del lavoro

Placements24 is seeking a versatile Digital Marketing and E-commerce Specialist for a growing online retailer. The role is remote with occasional visits to Queenstown, NZ, focusing on SEO, SEM, social media, and email marketing to drive traffic, conversions, and sales across the e-commerce platform.

The ideal candidate has at least 3 years in digital marketing for e-commerce, strong analytics, and CMS/HTML/CSS familiarity, with the ability to work independently in a remote setting and

Competenze

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing with an e-commerce focus.
• Proven experience in SEO, SEM, social media marketing, and email marketing.
• Proficiency with Google Analytics and other web analytics tools.
• Experience managing paid advertising campaigns (Google Ads, Facebook/Meta Ads).

Mansioni

• Develop, implement, and manage digital marketing campaigns across channels (SEO/SEM, social, email, display).
• Optimize website content and structure for SEO to improve rankings.
• Manage paid campaigns on Google Ads and Meta Ads; monitor ROI.
• Create engaging content for social media and email campaigns.
• Analyze website traffic and campaign performance; provide actionable insights.
• Collaborate with the e-commerce team to align marketing with sales goals.
• Monitor industry trends and identify opportunities.
• Assist in managing the e-commerce site content and product updates.
• Support customer acquisition and retention strategies.

Conoscenze

SEO/SEM

Social media

Email marketing

Google Analytics

Content management

CMS

HTML/CSS

Remote collaboration

Data-driven

Formazione

Bachelor's degree

Strumenti

Google Ads

Facebook/Meta Ads

CMS platforms

Google Analytics

HTML/CSS basics

Descrizione del lavoro

About the Role

Our client, a growing online retailer, is looking for a versatile Digital Marketing and E-commerce Specialist to join their dynamic team. This role, which can be performed remotely with occasional visits to Queenstown, Eastern Cape , will focus on executing and optimizing digital marketing campaigns to drive traffic, conversions, and sales for the e-commerce platform. The ideal candidate will have a strong understanding of various digital marketing channels, SEO, SEM, social media, and email marketing, coupled with a passion for e-commerce. You will be instrumental in managing online advertising, analyzing campaign performance, and contributing to the overall digital strategy. This is a fantastic opportunity for a driven marketer to make a significant impact in a growing online business and gain broad experience across multiple digital disciplines.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various channels including search engines (SEO/SEM), social media, email, and display advertising.
• Optimize website content and structure for search engines to improve organic search rankings and visibility.
• Manage paid advertising campaigns on platforms like Google Ads and Meta Ads, monitoring performance and optimizing for ROI.
• Create engaging content for social media platforms and email marketing campaigns to drive customer engagement and conversions.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, providing regular reports with actionable insights.
• Collaborate with the e-commerce team to ensure marketing efforts are aligned with sales goals and promotional activities.
• Monitor industry trends and competitor activities to identify new opportunities and best practices.
• Assist in managing the e-commerce website, including product updates and content management.
• Support the customer acquisition and retention strategies through various digital channels.
• Contribute to the overall digital marketing strategy and execution plan.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on e-commerce.
• Proven experience in SEO, SEM, social media marketing, and email marketing.
• Proficiency in Google Analytics and experience with other web analytics tools.
• Experience managing paid advertising campaigns (Google Ads, Facebook Ads).
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Familiarity with content management systems (CMS) and basic HTML/CSS is a plus.
• Ability to work independently and collaboratively in a remote environment.
• A passion for digital marketing and e-commerce trends.

Benefits

Our client offers a competitive salary, remote working flexibility, opportunities for professional development, and a collaborative team culture. Employees will benefit from the chance to work on diverse marketing initiatives and contribute directly to the growth of an online business. Occasional travel to Queenstown, Eastern Cape may be required. This role is ideal for a proactive marketer looking to expand their expertise in the e-commerce space.