Marketing Specialist - Farmer

Silver Fern Farms Limited; Dunedin; On-site; NZD 60,000 - 90,000; Full time

Benefits offered by this job

Staff meat sales

Health and life insurance

Learning and development opportunities

Job summary

Silver Fern Farms is seeking a hands-on lead for farmer marketing and communications in Dunedin. You will write and produce content for farmer audiences, plan and buy rural media, and drive campaigns across direct, digital, social and above-the-line channels.

You will deliver supplier lead generation with our Livestock Representatives and support farmer events, balancing marketing and communications duties with strong writing skills.

Qualifications

• 3–6 years of marketing and communications experience, ideally in agribusiness or farmer-facing roles.
• Excellent writing, editing and content production skills for farmer audiences.
• Experience with annual planning, channel and rural media plans, and social media communities.
• Experience with CRM, marketing automation or lead generation programmes.

Responsibilities

• Own the annual farmer marketing and communications plan and deliver it.
• Write and produce content for farmer audiences and rural media campaigns.
• Plan and buy rural media, deliver supplier lead generation with Livestock Representatives, and support farmer events.
• Lead with 60–70% marketing and 30–40% communications; strong writing is essential.

Skills

Excellent writing

Content production

Marketing planning

CRM / marketing automation experience

Tools

CRM platforms

Marketing automation tools

Job description

This role owns the annual farmer marketing and communications plan and delivers it. You’ll be the hands-on lead for farmer communications and rural media, writing and producing content, running direct, digital, social and above-the-line campaigns, and building our online farmer community.

You’ll plan and buy rural media, deliver supplier lead generation activity with our Livestock Representatives, and support farmer events. The role is roughly 60-70% marketing and 30-40% communications, so strong writing matters as much as marketing know-how.

You’ll bring:

• 3-6 years’ experience in marketing and communications, ideally in agri or farmer-facing roles
• Excellent writing, editing and content production skills for farmer audiences
• Experience with annual planning, channel and rural media plans, and social media communities
• Experience with CRM, marketing automation or lead generation programmes
• A strong understanding of the agricultural and livestock sectors; first-hand rural experience is an advantage

These roles are preferably based in Dunedin, working closely with our Sales and Supply teams.

Te Ahurea /Why work at Silver Fern Farms?

Silver Fern Farms are all about Creating Goodness from the Farms the World Needs. Creating goodness is about taking a broader view of what goodness means and how we can create it and the impact it can have. That Goodness is created through the work of our People, the skill & expertise of our Farmers and our customers around the globe. 'Goodness' is also about being good to people and communities, animal welfare, and showing care and respect for the environment.

For you, we offer heavily discounted staff meat sales through our on site Butcher's Block, subsidised health and life insurance, the opportunity to continuously learn and develop from an internationally renowned organisation.

Applications close Sunday 22 November 2026. Internal applicants should apply through OurPeople.

Silver Fern Farms welcomes people from all backgrounds and walks of life. We are proud to have a diverse and inclusive environment and are committed to providing equal opportunities for all team members and applicants. Come and create goodness together with us. You can see more about our commitments to our people and their work by visiting our Belong Here webpage:

https://careers.silverfernfarms.com/nz/en/belong-here