Marketing Specialist – Farmer

Candid Jobs Limited.; Dunedin; On-site; NZD 60,000 - 85,000; Full time

Benefits offered by this job

Staff meat sales discount

Subsidised health and life insurance

Learning and development opportunities

Job summary

Silver Fern Farms seeks a Marketing Specialist to own the annual farmer marketing and communications plan, delivering content and campaigns across direct, digital, social, and above-the-line channels. You will build our online farmer community and plan rural media with a focus on farmer audiences.

Ideal candidates have 3–6 years in marketing/communications, strong writing/editing skills, and experience with CRM or marketing automation. Based in Dunedin with the Sales and Supply teams.

Qualifications

• 3–6 years’ experience in marketing and communications, ideally in agri or farmer-facing roles.
• Excellent writing, editing and content production skills for farmer audiences.
• Experience with annual planning, channel and rural media plans, and social media communities.
• Experience with CRM, marketing automation or lead generation programmes.
• A strong understanding of the agricultural and livestock sectors; first-hand rural experience is an advantage.

Responsibilities

• Own the annual farmer marketing and communications plan and deliver it.
• Be the hands-on lead for farmer communications and rural media, writing and producing content, running direct, digital, social and above-the-line campaigns, and building our online farmer community.
• Plan and buy rural media, deliver supplier lead generation activity with our Livestock Representatives, and support farmer events.

Skills

Writing

Editing

Content production

CRM

Marketing automation

Lead generation

Social media management

Tools

CRM platforms

Lead generation tools

Content management systems

Job description

# Marketing Specialist – FarmerSilver Fern Farms* Dunedin, Otago* Listed 2 days ago* Closes 22 November 2026Full timeMarketing, media & communications, Marketing assistants & coordinators## DescriptionThis role owns the annual farmer marketing and communications plan and delivers it. You’ll be the hands-on lead for farmer communications and rural media, writing and producing content, running direct, digital, social and above-the-line campaigns, and building our online farmer community.You’ll plan and buy rural media, deliver supplier lead generation activity with our Livestock Representatives, and support farmer events. The role is roughly 60–70% marketing and 30–40% communications, so strong writing matters as much as marketing know-how.You’ll bring:* 3–6 years’ experience in marketing and communications, ideally in agri or farmer-facing roles* Excellent writing, editing and content production skills for farmer audiences* Experience with annual planning, channel and rural media plans, and social media communities* Experience with CRM, marketing automation or lead generation programmes* A strong understanding of the agricultural and livestock sectors; first-hand rural experience is an advantageThese roles are preferably based in Dunedin, working closely with our Sales and Supply teams.Te Ahurea /Why work at Silver Fern Farms?Silver Fern Farms are all about Creating Goodness from the Farms the World Needs. Creating goodness is about taking a broader view of what goodness means and how we can create it and the impact it can have. That Goodness is created through the work of our People, the skill & expertise of our Farmers and our customers around the globe. 'Goodness' is also about being good to people and communities, animal welfare, and showing care and respect for the environment.For you, we offer heavily discounted staff meat sales through our on site Butcher's Block, subsidised health and life insurance, the opportunity to continuously learn and develop from an internationally renowned organisation.Tono Mai /To Apply:Applications close Sunday 22 November 2026. Internal applicants should apply through OurPeople.Silver Fern Farms welcomes people from all backgrounds and walks of life. We are proud to have a diverse and inclusive environment and are committed to providing equal opportunities for all team members and applicants. Come and create goodness together with us. You can see more about our commitments to our people and their work by visiting our Belong Here webpage: https://careers.silverfernfarms.com/nz/en/belong-here## To applyIf this role is of interest, use the Apply button on this page and follow the employer's steps.To be considered for this position, you must be eligible to work in New Zealand, with valid work rights.Need a work visa? Check Immigration New Zealand's accredited employer list. Some accredited employers choose not to be listed, so ask the employer if you can't find them.