Remote Performance Marketing Specialist

Placements24; Queenstown; Remote; NZD 90,000 - 130,000; Full time

Job summary

Placements24 is partnering with a client seeking a highly skilled Performance Marketing Specialist to lead paid media campaigns across Google Ads, Facebook/Instagram, LinkedIn and more. This remote role focuses on driving customer acquisition, revenue growth and ROAS through planning, execution and optimization.

You will conduct keyword research, build compelling ad copy and landing pages, analyze performance with analytics tools, and run A/B tests while collaborating with content and design

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 4 years hands-on performance marketing and paid media management.
• Proven expertise in Google Ads, Facebook Ads Manager and other major platforms.
• Strong understanding of campaign analytics, attribution models, and conversion tracking.
• Proficiency with web analytics tools such as Google Analytics.
• Excellent analytical, problem-solving and data-driven mindset.
• Strong copywriting and ad creative development skills.
• Ability to manage multiple projects in a fast-paced, remote environment.
• Excellent communication and collaboration skills.
• Experience with marketing automation platforms is a plus.
• Experience in the Eastern Cape region is an advantage but not mandatory for this remote role.

Responsibilities

• Develop, manage, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads and other channels.
• Conduct keyword research, audience segmentation and targeting for campaign effectiveness.
• Create compelling ad copy and landing page strategies to maximize conversions.
• Continuously monitor performance, analyze data for trends and opportunities.
• Implement A/B testing for creatives, landing pages, and parameters to improve results.
• Track and report KPIs including ROAS, CPA, CTR and conversions.
• Manage budgets to meet targets and maximize ROI.
• Stay updated with trends, tools, and best practices in performance marketing.
• Collaborate with content, design, and analytics teams to align strategies.
• Provide strategic recommendations for improvements and growth opportunities.

Skills

Google Ads

Facebook Ads

LinkedIn Ads

A/B Testing

Copywriting

Analytics

Remote collaboration

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Analytics

Facebook Ads Manager

Job description

About the Role

Our client is searching for a highly skilled and results-driven Performance Marketing Specialist to join their team in a fully remote capacity. This role is crucial for driving customer acquisition and revenue growth through expertly managed paid media campaigns across various digital channels. The ideal candidate possesses a deep understanding of PPC, social media advertising, and other performance-based marketing tactics. You will be responsible for campaign planning, execution, optimization, and detailed performance analysis to ensure maximum return on ad spend (ROAS). This position offers the unique advantage of working remotely, providing flexibility while contributing significantly to our client's marketing success. You will be instrumental in optimizing campaigns for a broad audience and contributing to online sales targets.

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.
• Conduct thorough keyword research, audience segmentation, and targeting to ensure campaign effectiveness.
• Create compelling ad copy and landing page strategies to maximize conversion rates.
• Continuously monitor campaign performance, analyzing data to identify trends, insights, and opportunities for improvement.
• Implement A/B testing for ad creatives, landing pages, and campaign parameters to enhance performance.
• Track, report on, and analyze key performance indicators (KPIs) including ROAS, CPA, CTR, and conversion rates.
• Manage campaign budgets efficiently, ensuring optimal allocation to achieve targets and maximize ROI.
• Stay current with the latest trends, tools, and best practices in performance marketing and digital advertising.
• Collaborate with cross-functional teams, including content, design, and analytics, to align strategies and improve overall campaign effectiveness.
• Provide strategic recommendations for campaign improvements and new growth opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 4 years of hands-on experience in performance marketing and paid media management.
• Proven expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong understanding of campaign analytics, attribution models, and conversion tracking.
• Proficiency with web analytics tools such as Google Analytics.
• Excellent analytical and problem-solving skills, with a data-driven mindset.
• Strong copywriting and ad creative development skills.
• Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Excellent communication and collaboration skills.
• Experience with marketing automation platforms is a plus.
• Experience in the Eastern Cape region is an advantage but not mandatory for this remote role.

Benefits

This fully remote position offers a competitive salary, flexible working hours, and opportunities for professional growth and development.

Our client is committed to fostering a healthy work-life balance, providing the necessary tools and support for success in a remote setting.

You will have the autonomy to manage your work effectively while contributing to high-impact marketing campaigns for a dynamic company.

This role is ideal for driven individuals seeking a challenging and rewarding career in performance marketing without geographical constraints, based administratively in Queenstown, Eastern Cape .