Remote E-commerce Social Media Performance Marketer

Placements24; Queenstown; Remote; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote contractor role

Competitive salary based on impact

Remote-first team and tools access

Flexible schedule and autonomy

Exposure to latest digital marketing工具

Job summary

Placements24 is seeking a highly analytical Remote E-commerce Social Media Performance Marketer to develop, implement, and optimize paid social campaigns across major platforms.

The role focuses on driving customer acquisition, conversions, and revenue growth for a fast-growing e-commerce business.

Qualifications

• Bachelor-level degree in a related quantitative field.
• 4+ years in performance marketing with paid social for e-commerce.
• Proven track record managing large paid social campaigns.

Responsibilities

• Develop and manage paid social campaigns on Facebook, Instagram, TikTok, and Pinterest.
• Optimize performance using CPA, ROAS, CTR, and conversion metrics.
• Conduct audience research and segmentation for targeted ad delivery.
• Perform A/B testing on creatives, copy, landing pages, and targeting.
• Manage budgets to achieve performance goals.
• Generate insights and reports from analytics tools.

Skills

Paid social strategy

Campaign optimization

A/B testing

Data analysis

Conversion rate optimization

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Facebook Ads Manager

Instagram Ads

TikTok Ads Manager

Google Analytics

Job description

About the Role

Our client, a rapidly expanding e-commerce enterprise, is looking for a highly analytical and results-driven Remote E-commerce Social Media Performance Marketer. This is a fully remote opportunity, allowing you to contribute to our client's success from anywhere. You will be responsible for developing, implementing, and optimizing paid social media campaigns across various platforms to drive customer acquisition, conversions, and revenue growth for our e-commerce business. This role demands a deep understanding of performance marketing principles, data analysis, and a proactive approach to campaign management. The ideal candidate is someone who thrives on achieving measurable results, continuously tests and refines strategies, and has a proven track record of delivering strong ROI from paid social campaigns in an e-commerce context.

Key Responsibilities

• Develop, execute, and manage paid social media advertising campaigns on platforms such as Facebook, Instagram, TikTok, and Pinterest.
• Optimize campaign performance based on key metrics including CPA, ROAS, CTR, and conversion rates.
• Conduct in-depth audience research and segmentation to ensure targeted and effective ad delivery.
• Perform A/B testing on ad creatives, copy, landing pages, and targeting parameters to maximize campaign efficiency.
• Manage and allocate social media advertising budgets effectively to achieve performance goals.
• Analyze campaign data using analytics tools (e.g., Google Analytics, platform insights) to generate actionable insights and reports.
• Stay current with the latest trends, technologies, and best practices in paid social media marketing and e-commerce advertising.
• Collaborate with the content and creative teams to develop compelling ad assets.
• Monitor industry trends and competitor activities to identify new opportunities and stay competitive.
• Provide regular performance reports and strategic recommendations to stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 4 years of proven experience in performance marketing, with a strong focus on paid social media for e-commerce.
• Demonstrated success in managing and optimizing paid social campaigns with significant budgets.
• Expertise in Facebook Ads Manager, Instagram Ads, TikTok Ads Manager, and other relevant ad platforms.
• Proficiency with web analytics tools such as Google Analytics.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Excellent understanding of conversion rate optimization (CRO) and A/B testing methodologies.
• Experience with e-commerce platforms and marketing funnels.
• Strong communication and collaboration skills, effective in a remote work environment.
• Self-motivated and able to work independently with a results-oriented mindset.

Benefits

• This fully remote contractor role offers exceptional flexibility and autonomy. You will receive a competitive salary reflective of your performance marketing expertise.
• This position provides a direct impact on revenue growth for a dynamic e-commerce business.
• You'll work with a collaborative, remote-first team and have access to the latest digital marketing tools and technologies.
• This is an outstanding opportunity to leverage your skills in paid social media to drive significant business outcomes for our client, all while enjoying the freedom and flexibility of a remote work arrangement.
• Contribute to impactful campaigns and advance your career in performance marketing.