Remote Performance Marketing Lead

Placements24; Queenstown; Remote; NZD 90,000 - 130,000; Full time

Job summary

Placements24 is partnering with a client seeking a highly skilled Performance Marketing Specialist to lead paid media campaigns across Google Ads, Facebook/Instagram, LinkedIn and more. This remote role focuses on driving customer acquisition, revenue growth and ROAS through planning, execution and optimization.

You will conduct keyword research, build compelling ad copy and landing pages, analyze performance with analytics tools, and run A/B tests while collaborating with content and design

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 4 years hands-on performance marketing and paid media management.
• Proven expertise in Google Ads, Facebook Ads Manager and other major platforms.
• Strong understanding of campaign analytics, attribution models, and conversion tracking.
• Proficiency with web analytics tools such as Google Analytics.
• Excellent analytical, problem-solving and data-driven mindset.
• Strong copywriting and ad creative development skills.
• Ability to manage multiple projects in a fast-paced, remote environment.
• Excellent communication and collaboration skills.
• Experience with marketing automation platforms is a plus.
• Experience in the Eastern Cape region is an advantage but not mandatory for this remote role.

Responsibilities

• Develop, manage, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads and other channels.
• Conduct keyword research, audience segmentation and targeting for campaign effectiveness.
• Create compelling ad copy and landing page strategies to maximize conversions.
• Continuously monitor performance, analyze data for trends and opportunities.
• Implement A/B testing for creatives, landing pages, and parameters to improve results.
• Track and report KPIs including ROAS, CPA, CTR and conversions.
• Manage budgets to meet targets and maximize ROI.
• Stay updated with trends, tools, and best practices in performance marketing.
• Collaborate with content, design, and analytics teams to align strategies.
• Provide strategic recommendations for improvements and growth opportunities.

Skills

Google Ads

Facebook Ads

LinkedIn Ads

A/B Testing

Copywriting

Analytics

Remote collaboration

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Analytics

Facebook Ads Manager

Job description

Placements24 is partnering with a client seeking a highly skilled Performance Marketing Specialist to lead paid media campaigns across Google Ads, Facebook/Instagram, LinkedIn and more. This remote role focuses on driving customer acquisition, revenue growth and ROAS through planning, execution and optimization.

You will conduct keyword research, build compelling ad copy and landing pages, analyze performance with analytics tools, and run A/B tests while collaborating with content and design