Remote E-commerce Performance Marketing Manager

Placements24; Queenstown; Hybrid; NZD 55,000 - 68,000; Full time

Benefits offered by this job

Fully remote role

Competitive salary

Medical coverage

Retirement savings plan

Training and conference attendance

Job summary

Placements24 is seeking a highly analytical Remote E-commerce Performance Marketing Manager to develop, execute, and optimize performance marketing campaigns. You will drive customer acquisition and revenue growth across multiple paid channels, while leveraging data analysis to maximize ROI and customer lifetime value.

The role requires 5–7 years in performance marketing for e‑commerce, deep experience with Google Ads and Facebook Ads Manager, and the ability to work independently in a remote

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• 5–7 years of experience in performance marketing with a focus on e‑commerce and paid acquisition.
• Proven track record of managing and scaling paid campaigns across multiple channels.

Responsibilities

• Develop and implement performance marketing strategies to drive customer acquisition, sales, and revenue growth for the e-commerce platform.
• Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads Manager, TikTok, LinkedIn, and other platforms.
• Conduct in-depth performance analysis using analytics tools to identify trends and opportunities for optimization.
• Allocate marketing budgets to achieve target KPIs such as CPA, ROAS, and CPL.
• Lead A/B testing across ad creatives, landing pages, and audience segmentation.
• Collaborate with creative/content teams to develop high-performing ad assets and messaging.
• Maintain detailed performance reports and dashboards for stakeholders.
• Identify and test new growth channels and strategies.

Skills

Performance marketing

Data analysis

Paid acquisition

E-commerce

Education

Bachelor's degree in Marketing or related quantitative field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client, a rapidly expanding international e-commerce company, is seeking a highly analytical and results-oriented Remote E-commerce Performance Marketing Manager. This position is fully remote, offering flexibility and the opportunity to work from anywhere within South Africa. The successful candidate will be instrumental in driving profitable growth by developing, executing, and optimizing performance marketing campaigns across various digital channels. This role demands a deep understanding of paid acquisition, data analysis, and continuous testing to maximize ROI and customer lifetime value. If you are a strategic thinker with a proven track record in scaling e-commerce businesses through data-driven performance marketing, this is the ideal opportunity. You will join a dynamic, fast-paced, and globally distributed team.

Key Responsibilities

• Develop and implement comprehensive performance marketing strategies to drive customer acquisition, sales, and revenue growth for the e-commerce platform.
• Manage and optimize paid advertising campaigns across multiple channels, including Google Ads (Search, Shopping, Display, YouTube), social media advertising (Facebook, Instagram, TikTok, LinkedIn), and other relevant platforms.
• Conduct in-depth performance analysis using analytics tools (e.g., Google Analytics, Adobe Analytics), identifying trends, insights, and opportunities for optimization.
• Manage and allocate marketing budgets effectively to achieve target KPIs, such as CPA, ROAS, and CPL.
• Lead A/B testing initiatives across ad creatives, landing pages, and audience segmentation to improve campaign performance.
• Collaborate with the creative and content teams to develop high-performing ad assets and compelling campaign messaging.
• Stay abreast of the latest trends, tools, and best practices in performance marketing and e-commerce.
• Monitor competitor activities and market trends to inform strategic decisions.
• Develop and maintain detailed performance reports and dashboards for stakeholders.
• Identify and test new growth channels and innovative acquisition strategies.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• Minimum of 5-7 years of experience in performance marketing, with a strong focus on e-commerce and paid acquisition.
• Proven track record of successfully managing and scaling paid advertising campaigns across multiple channels with significant budgets.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with proficiency in Google Analytics, data analysis, and reporting.
• Experience with marketing attribution models and tools is a plus.
• Excellent understanding of e-commerce business models and customer acquisition funnels.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a remote work environment.
• Strong communication and collaboration skills.
• Proficiency in Excel or Google Sheets for data analysis.

Benefits

• This fully remote role offers a highly competitive salary of R580,000 per annum, commensurate with experience.
• Employees benefit from unparalleled flexibility, working from any location.
• Our client provides comprehensive medical coverage, a retirement savings plan, and opportunities for significant professional development, including training and conference attendance.
• Join a forward-thinking, data-driven company committed to employee growth and success in the global e-commerce market.