Senior E-commerce Performance Marketing Manager (Remote)

Placements24; Queenstown; Hybrid; NZD 212,000 - 318,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary + bonus

Leadership opportunity

Premium marketing tools

Professional development

Job summary

Placements24 is seeking a Senior E-commerce Performance Marketing Manager to lead paid media strategy and optimize campaigns across SEM, paid social, display, and affiliate channels from a fully remote setup. Drive ROI, scale customer acquisition, and manage large budgets with a data-driven approach.

The role requires 7+ years in performance marketing with an ecommerce focus, mastery of Google/Facebook/Instagram ads, robust analytics (GA/Adobe), and CRO expertise.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.

Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid channels (SEM, Paid Social, Display, Affiliate).
• Manage and optimize large advertising budgets to achieve KPIs (ROAS, CPA, CPL).
• Conduct keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
• Plan and analyze A/B tests on ad copy, creatives, landing pages, and bidding strategies.
• Utilize analytics tools to monitor performance and provide actionable insights.
• Collaborate with marketing teams to align with brand messaging and business objectives.
• Stay updated on trends and best practices in performance marketing and ecommerce.
• Manage relationships with platforms and vendors.
• Lead and mentor junior team members in a remote capacity.

Skills

Data analysis

A/B testing

Strategic thinking

Leadership

Education

Bachelor's degree in Marketing/Business/Economics or related field

Tools

Google Ads

Facebook Ads

Instagram Ads

Google Analytics

Adobe Analytics

Excel

Job description

About the Role

Our client, a leading player in the e-commerce sector, is seeking an exceptional Senior E-commerce Performance Marketing Manager to join their team on a fully remote basis. This pivotal role demands a strategic and data-driven individual focused on optimizing paid media campaigns to achieve aggressive growth targets. You will be responsible for the strategy, execution, and optimization of all performance marketing channels, including SEM, paid social, display advertising, and affiliate marketing. The ideal candidate will possess a deep understanding of digital advertising platforms, advanced analytical skills, and a proven track record of driving measurable ROI and customer acquisition. This is an outstanding opportunity for a seasoned performance marketer to make a substantial impact from anywhere, contributing directly to the expansion of our client's online business.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across multiple paid channels (SEM, Paid Social, Display, Affiliate).
• Manage and optimize significant advertising budgets to achieve key performance indicators (KPIs) such as ROAS, CPA, and CPL.
• Conduct in-depth keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
• Plan, implement, and analyze A/B tests on ad copy, creatives, landing pages, and bidding strategies.
• Utilize advanced analytics tools to monitor campaign performance, identify trends, and provide actionable insights.
• Collaborate closely with the broader marketing team to ensure alignment with overall business objectives and brand messaging.
• Stay abreast of the latest trends, technologies, and best practices in performance marketing and the e-commerce landscape.
• Manage relationships with advertising platforms and technology vendors.
• Drive innovation in campaign strategies and explore new paid media opportunities.
• Lead and mentor junior members of the performance marketing team in a remote capacity.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 7 years of experience in performance marketing, with a strong focus on e-commerce and significant budget management.
• Proven expertise in managing and optimizing large-scale paid media campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Deep understanding of analytics platforms (e.g., Google Analytics, Adobe Analytics) and conversion tracking.
• Strong analytical skills with the ability to interpret complex data sets and derive strategic insights.
• Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Proficiency in Excel and experience with data visualization tools.
• Exceptional communication and collaboration skills, essential for a remote role.
• Demonstrated ability to manage multiple projects in a fast-paced, remote environment.
• Experience with affiliate marketing programs is a plus.

Benefits

• Fully remote position offering excellent work-life balance and flexibility.
• Highly competitive salary and bonus structure.
• Opportunity to lead performance marketing for a high-growth e-commerce company.
• Access to premium marketing tools and resources.
• Continuous learning and professional development support.
• Be part of an innovative and results-oriented remote team.