Remote Senior E-commerce Performance Marketing Lead

Placements24; Queenstown; Hybrid; NZD 212,000 - 318,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary + bonus

Leadership opportunity

Premium marketing tools

Professional development

Job summary

Placements24 is seeking a Senior E-commerce Performance Marketing Manager to lead paid media strategy and optimize campaigns across SEM, paid social, display, and affiliate channels from a fully remote setup. Drive ROI, scale customer acquisition, and manage large budgets with a data-driven approach.

The role requires 7+ years in performance marketing with an ecommerce focus, mastery of Google/Facebook/Instagram ads, robust analytics (GA/Adobe), and CRO expertise.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.

Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid channels (SEM, Paid Social, Display, Affiliate).
• Manage and optimize large advertising budgets to achieve KPIs (ROAS, CPA, CPL).
• Conduct keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
• Plan and analyze A/B tests on ad copy, creatives, landing pages, and bidding strategies.
• Utilize analytics tools to monitor performance and provide actionable insights.
• Collaborate with marketing teams to align with brand messaging and business objectives.
• Stay updated on trends and best practices in performance marketing and ecommerce.
• Manage relationships with platforms and vendors.
• Lead and mentor junior team members in a remote capacity.

Skills

Data analysis

A/B testing

Strategic thinking

Leadership

Education

Bachelor's degree in Marketing/Business/Economics or related field

Tools

Google Ads

Facebook Ads

Instagram Ads

Google Analytics

Adobe Analytics

Excel

Job description

Placements24 is seeking a Senior E-commerce Performance Marketing Manager to lead paid media strategy and optimize campaigns across SEM, paid social, display, and affiliate channels from a fully remote setup. Drive ROI, scale customer acquisition, and manage large budgets with a data-driven approach.

The role requires 7+ years in performance marketing with an ecommerce focus, mastery of Google/Facebook/Instagram ads, robust analytics (GA/Adobe), and CRO expertise.