Digital Marketing & E-commerce Analyst

Placements24; Queenstown; Hybrid; NZD 85.000 - 120.000; Vollzeit

Benefits dieser Stelle

Remote work

Flexible schedule

Professional growth opportunities

Access to advanced analytics tools

Zusammenfassung

Placements24 is seeking a Digital Marketing & E‑commerce Analyst to join a fully remote team. You will collect, analyze, and interpret data from marketing channels and e‑commerce platforms to drive insights and actionable recommendations that optimize the customer journey.

The role demands strong quantitative skills, web analytics expertise (GA, Adobe Analytics), and fluency in SQL/Python. You’ll develop dashboards, forecast trends, and present findings to stakeholders in a fast-paced,

Qualifikationen

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing Analytics, or related quantitative field.
• Minimum 3–5 years of experience in digital marketing analysis or e-commerce analytics.
• Proficiency with web analytics platforms (Google Analytics, Adobe Analytics).
• Strong experience with data manipulation and analysis tools (Excel, SQL, Python, R).
• Familiarity with A/B testing methodologies and tools.
• Excellent analytical and communication skills.
• Ability to work independently in a remote setting.
• Experience with data visualization tools (Tableau, Power BI) is a plus.

Aufgaben

• Collect, clean, and analyze data from digital marketing channels and e-commerce platforms.
• Develop dashboards and reports to track KPIs such as website traffic, conversions, CAC, and ROI.
• Identify trends and translate findings into actionable insights.
• Conduct A/B testing analyses to evaluate campaigns and site changes.
• Monitor website performance and user behavior with analytics tools.
• Collaborate with marketing, product, and sales to provide data-driven insights.
• Stay up-to-date with analytics tools and best practices.
• Develop predictive models to forecast performance.
• Present findings clearly to stakeholders across levels.

Kenntnisse

Data analysis

SQL

Python

Excel

Tableau

Power BI

Google Analytics

Adobe Analytics

A/B testing

Presentation skills

Ausbildung

Bachelor's degree in quantitative field

Tools

Google Analytics

Adobe Analytics

SQL

Python

R

Tableau

Power BI

Excel

Jobbeschreibung

About the Role

Our client, a progressive online retailer, is seeking a sharp and analytical Digital Marketing & E-commerce Analyst to join their expanding team. This fully remote role is perfect for a data enthusiast who thrives on uncovering insights to drive marketing performance and optimize the e-commerce customer journey. You will be responsible for collecting, analyzing, and interpreting data from various digital marketing channels and e-commerce platforms to provide actionable recommendations for strategic improvements. The ideal candidate possesses strong quantitative skills, a deep understanding of web analytics, and a passion for leveraging data to achieve business objectives. You will play a pivotal role in shaping data-informed marketing strategies and ensuring the success of our client's online ventures. This role requires a high degree of autonomy and proactive problem-solving.

Key Responsibilities

• Collect, clean, and analyze data from various digital marketing channels (e.g., SEO, SEM, social media, email) and e-commerce platforms.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to website traffic, conversion rates, customer acquisition cost, and ROI.
• Identify trends, patterns, and anomalies in data, and translate these findings into actionable insights and strategic recommendations.
• Conduct A/B testing analysis to evaluate the effectiveness of marketing campaigns, website changes, and user experience improvements.
• Monitor website performance and user behavior using tools like Google Analytics to identify areas for optimization.
• Collaborate with marketing, product, and sales teams to provide data-driven insights and support decision‑making.
• Stay up-to-date with the latest analytics tools, methodologies, and best practices in digital marketing and e-commerce analysis.
• Develop predictive models or forecasts to anticipate future performance trends.
• Present findings and recommendations clearly and concisely to stakeholders at various levels.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing Analytics, or a related quantitative field.
• Minimum of 3-5 years of experience in digital marketing analysis, e-commerce analytics, or a similar data‑focused role.
• Proficiency in web analytics platforms such as Google Analytics, Adobe Analytics.
• Strong experience with data manipulation and analysis tools (e.g., Excel, SQL, Python, R).
• Familiarity with A/B testing methodologies and tools.
• Excellent analytical, problem‑solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data to non‑technical audiences.
• Ability to work independently and manage multiple projects in a remote setting.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.

Benefits

Our client offers a competitive salary and a comprehensive benefits package for the Digital Marketing & E-commerce Analyst role. As this is a remote position, you will enjoy the flexibility of working from home and setting your own schedule within reason. You will be part of a forward‑thinking team that values data‑driven decision‑making and offers opportunities for professional growth and skill development. Access to advanced analytical tools and training is provided. This role offers a chance to make a significant impact on business strategy by providing critical insights, contributing directly to the company's success in the competitive e-commerce landscape.