Senior Social Media Manager (Remote)

Placements24; Queenstown; Hybrid; NZD 160,000 - 213,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Flexible remote work

Growth opportunities

Job summary

Placements24 is seeking a Senior Social Media Manager to lead the brand’s online presence from a remote location. You will design and implement inventive social media strategies, manage content and paid campaigns, and drive engagement and conversions for an ecommerce-focused retailer.

You will collaborate with marketing, product, and customer service teams to ensure cohesive messaging and a data-driven approach to growth while mentoring junior team members where needed.

Qualifications

• 5+ years of experience in social media management with strong strategy focus.
• Proven track record of growing social communities and engagement.
• Deep knowledge of major platforms, algorithms, and ads capabilities.
• Strong analytics skills and ability to translate data into actions.
• Excellent written/verbal communication and copywriting flair.
• Experience with social media scheduling tools and content creation software.
• Bachelor's degree in Marketing/Communications preferred.
• Strategic, data-driven thinker with remote work discipline.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms.
• Create engaging content (visuals, video, copy) aligned with brand identity.
• Manage content calendar for timely, consistent posting.
• Monitor trends, engage with communities, identify opportunities.
• Oversee paid social campaigns to achieve reach, engagement, conversions.
• Analyze performance data and provide actionable insights.
• Collaborate with marketing, product, and customer service teams.
• Stay ahead on emerging platforms and tools.
• Manage influencer relationships and brand advocates.
• Mentor junior social media team members where applicable.

Skills

Strategic social media

Content creation

Analytics & reporting

Paid social advertising

Community management

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Sprout Social

Canva

Adobe Creative Suite

Job description

About the Role

Our client, a rapidly growing online retailer, is seeking a highly experienced and strategic Senior Social Media Manager to lead their social media presence. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for developing and executing innovative social media strategies that align with our client's brand vision and business objectives. This includes managing content creation, community engagement, paid social campaigns, and performance analysis. The ideal candidate is a seasoned social media professional with a deep understanding of current trends, platform algorithms, and how to leverage social media to drive brand awareness, engagement, and conversions in the e-commerce space. You will work collaboratively with marketing, product, and customer service teams to ensure a cohesive online experience.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies across all relevant platforms (e.g., Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest).
• Create and curate engaging, high-quality content (visuals, video, copy) that resonates with target audiences and reflects brand identity.
• Manage the social media content calendar, ensuring timely and consistent posting.
• Monitor social media channels for trends, conversations, and opportunities, engaging proactively with the community.
• Oversee and optimize paid social media advertising campaigns to achieve specific marketing goals (e.g., reach, engagement, conversions).
• Analyze social media performance data, generate regular reports, and provide actionable insights to improve strategy and tactics.
• Collaborate with cross-functional teams (marketing, sales, product, customer support) to ensure integrated campaigns and consistent messaging.
• Stay ahead of the curve on emerging social media platforms, tools, and best practices.
• Manage relationships with social media influencers and brand advocates.
• Lead and mentor junior social media team members (if applicable).

Requirements

• Proven experience (5+ years) in social media management, with a significant focus on strategy development and execution for brands, preferably in e-commerce.
• Demonstrated success in managing and growing social media communities and engagement.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Strong understanding of social media analytics tools and the ability to interpret data effectively.
• Excellent written and verbal communication skills, with a creative flair for copywriting.
• Experience with social media management and scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) is a strong advantage.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Strategic thinker with a data-driven approach to social media marketing.

Benefits

• This fully remote position offers a competitive salary, comprehensive health benefits, and opportunities for professional growth.
• Our client provides a flexible work environment that prioritizes work-life balance.
• You will have the autonomy to shape and execute social media strategies that directly impact business success.
• Join a forward-thinking company that invests in its employees and fosters a culture of innovation.
• This role offers the chance to lead impactful social media initiatives from the comfort of your home, contributing significantly to our client's brand visibility and growth.