Performance Marketing Manager (Remote)

Placements24; Queenstown; Hybrid; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote

Bonuses & equity

Annual off-sites

Job summary

Placements24 is seeking a highly analytical Performance Marketing Manager to drive user acquisition and revenue growth for a fast-growing tech startup operating on a remote-first model.

You will own paid search, paid social, and other digital channels, optimize multi-million rand budgets, define KPIs, and report ROI to leadership. This remote role requires data expertise, CRO discipline, and collaborative remote work across international teams.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• Minimum of 6 years of experience in performance marketing with a strong focus on paid media management and user acquisition.
• Proven success in managing large-scale paid advertising budgets and driving significant ROI.
• Deep expertise in major advertising platforms such as Google Ads, Meta Ads Manager, and other programmatic platforms.
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Adobe Analytics, SQL, BI tools).
• Solid understanding of attribution modeling, LTV, and cohort analysis.
• Excellent communication, presentation, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic, and remote work environment.
• Experience in mobile app marketing is a strong plus.
• Strategic thinking and problem-solving capabilities.

Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid search, paid social, display advertising, affiliate marketing, and other digital channels.
• Manage and optimize multi-million rand advertising budgets across various platforms (e.g., Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads).
• Define key performance indicators (KPIs) and set aggressive targets for user acquisition, conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Conduct in-depth performance analysis, identify trends, and provide actionable insights to drive continuous campaign improvement.
• Implement advanced targeting strategies, A/B testing, and conversion rate optimization (CRO) techniques.
• Oversee attribution modeling to understand the customer journey and optimize media mix.
• Collaborate with creative teams to develop high-performing ad creatives and landing pages.
• Stay ahead of industry trends, new platform features, and emerging best practices in performance marketing.
• Manage relationships with advertising platforms and technology vendors.
• Provide regular reporting on campaign performance and insights to senior leadership.

Skills

Performance marketing

Paid media management

User acquisition

Analytics

A/B testing

Attribution modeling

ROI optimization

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Ads

Meta Ads Manager

Programmatic platforms

Google Analytics

Adobe Analytics

SQL

BI tools

Job description

About the Role

Our client, a rapidly expanding tech startup with a global reach, is seeking a highly analytical and results-oriented Performance Marketing Manager to join their fully remote team. This role is crucial for driving user acquisition and revenue growth through data-driven digital marketing strategies. You will be responsible for managing and optimizing paid advertising campaigns across various platforms, including search, social, display, and mobile app channels. The ideal candidate possesses a deep understanding of performance metrics, attribution models, and budget management, with a proven track record of delivering strong ROI. As a key member of our remote-first organization, you will leverage cutting-edge tools and collaborate virtually with cross-functional teams to achieve ambitious growth targets. This position offers the ultimate flexibility to work from anywhere in the world.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid search, paid social, display advertising, affiliate marketing, and other digital channels.
• Manage and optimize multi-million rand advertising budgets across various platforms (e.g., Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads).
• Define key performance indicators (KPIs) and set aggressive targets for user acquisition, conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Conduct in-depth performance analysis, identify trends, and provide actionable insights to drive continuous campaign improvement.
• Implement advanced targeting strategies, A/B testing, and conversion rate optimization (CRO) techniques.
• Oversee attribution modeling to understand the customer journey and optimize media mix.
• Collaborate with creative teams to develop high-performing ad creatives and landing pages.
• Stay ahead of industry trends, new platform features, and emerging best practices in performance marketing.
• Manage relationships with advertising platforms and technology vendors.
• Provide regular reporting on campaign performance and insights to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• Minimum of 6 years of experience in performance marketing, with a strong focus on paid media management and user acquisition.
• Proven success in managing large-scale paid advertising budgets and driving significant ROI.
• Deep expertise in major advertising platforms such as Google Ads, Meta Ads Manager, and other programmatic platforms.
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Adobe Analytics, SQL, BI tools).
• Solid understanding of attribution modeling, LTV, and cohort analysis.
• Excellent communication, presentation, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic, and remote work environment.
• Experience in mobile app marketing is a strong plus.
• Strategic thinking and problem-solving capabilities.

Benefits

• Highly competitive annual salary of R .
• Fully remote position offering maximum flexibility and autonomy.
• Opportunity to make a significant impact on a rapidly growing tech startup.
• Access to advanced marketing analytics and reporting tools.
• Continuous learning and professional development opportunities.
• Collaborative and innovative virtual team culture.
• Performance-driven bonuses and equity options.
• Annual off-sites and virtual team events.