Senior E-commerce Marketing Manager (Remote)

Placements24; Queenstown; Hybrid; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Health insurance

Paid time off

Retirement plan

Professional development

Flexible remote

Employee discounts

Team collaboration

Career progression

Job summary

Placements24 is seeking a Senior E-commerce Marketing Manager to spearhead digital marketing strategies for an online retailer. This fully remote role focuses on driving online sales, customer acquisition, and brand visibility across SEO, SEM, social media, email, and content initiatives.

You will lead a data-driven team, craft cross-channel campaigns, analyze performance, and collaborate with product and design teams to optimize the consumer journey.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• 7-10 years of experience in e-commerce marketing with digital strategy focus.
• Proven track record of driving growth in online sales and customer acquisition.
• Expertise across SEO, SEM, social media, email, and content marketing.
• Proficiency with e-commerce platforms and marketing tools (GA, Ads, Meta, email platforms).

Responsibilities

• Develop and implement cutting-edge e-commerce marketing strategies to drive traffic, conversions, and revenue growth.
• Manage and optimize all digital channels: SEO, SEM, social, email, affiliate marketing.
• Oversee creation of website content, product descriptions, blog posts, and social updates.
• Conduct keyword research and implement SEO best practices.
• Plan and execute paid campaigns, manage budgets to maximize ROI.
• Develop and manage email marketing campaigns, including segmentation and automation.
• Analyze website traffic and campaign performance to identify trends.
• Collaborate with design and development teams to optimize user experience.
• Lead and mentor a remote team of marketing specialists.
• Stay updated with trends and best practices in e-commerce and digital marketing.

Skills

SEO

SEM

Social media marketing

Email marketing

Content marketing

Data analytics

Leadership

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Meta Ads Manager

Email platforms

Job description

About the Role

Our client, a dynamic and rapidly growing online retailer, is seeking an experienced Senior E-commerce Marketing Manager to lead their digital marketing efforts. This fully remote position is crucial for driving online sales, customer acquisition, and brand visibility across all digital channels. You will be responsible for developing and executing comprehensive e-commerce marketing strategies, including SEO, SEM, social media marketing, email marketing, and content creation. The ideal candidate is a data-driven marketer with a proven track record of success in the e-commerce space, capable of managing campaigns and teams remotely. This role offers an exciting opportunity to shape the digital footprint of a thriving business from anywhere, leveraging your expertise to achieve ambitious growth targets. We are committed to fostering a remote-first culture that empowers individuals to excel through autonomy, collaboration, and measurable results.

Key Responsibilities

• Develop and implement cutting-edge e-commerce marketing strategies to drive traffic, conversions, and revenue growth.
• Manage and optimize all digital marketing channels, including SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and affiliate marketing.
• Oversee the creation of compelling and engaging website content, product descriptions, blog posts, and social media updates.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Plan and execute paid advertising campaigns, managing budgets effectively to maximize ROI.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing.
• Analyze website traffic, campaign performance, and customer data using tools like Google Analytics to identify trends and insights.
• Collaborate with the design and web development teams to ensure a seamless and optimized user experience.
• Lead and mentor a remote team of marketing specialists, fostering collaboration and high performance.
• Stay updated with the latest trends and best practices in e-commerce and digital marketing.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 7-10 years of experience in e-commerce marketing, with a significant focus on digital strategy and execution.
• Proven track record of driving significant growth in online sales and customer acquisition.
• Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with e-commerce platforms and digital marketing tools (e.g., Google Analytics, Google Ads, Meta Ads Manager, email marketing platforms).
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication, leadership, and project management skills.
• Experience managing remote teams and working effectively in a distributed environment.
• Creative thinking and a passion for innovation in digital marketing.
• Experience with A/B testing and conversion rate optimization (CRO).

Benefits

• Highly competitive annual salary of R .
• Performance-based bonuses and incentives.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Retirement savings plan with company contributions.
• Professional development opportunities and continuous learning support.
• Flexible remote work schedule.
• Employee discounts on company products.
• A collaborative and supportive remote team culture.
• Opportunities for career advancement and leadership within a growing e-commerce business.