Digital Marketing Manager - Lead Generation

Placements24; Queenstown; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Industry-leading marketing tools

Job summary

Placements24 is seeking a results-driven Digital Marketing Manager to lead multi-channel lead generation programs in a remote-first environment. You will craft and execute strategies across SEO, SEM, content marketing, email automation, and social ads to attract, nurture, and convert prospects.

Responsibilities include optimizing campaigns for ROI, collaborating with sales for lead quality, and delivering data-driven reports.

Qualifications

• Bachelor's degree or higher in Marketing, Business, or related field.
• 5-7 years of digital marketing experience with lead generation focus.
• Proven success in multi-channel lead generation campaigns.
• Expertise in SEO, SEM, content marketing, email marketing automation, and social ads.
• Proficient with analytics and CRM tools (GA, HubSpot, Salesforce).

Responsibilities

• Develop and execute comprehensive digital marketing strategies focused on lead generation and pipeline growth.
• Manage and optimize paid campaigns (Google, LinkedIn, Facebook) for lead quality and ROI.
• Oversee SEO initiatives to improve organic rankings and traffic.
• Create and optimize email marketing automation for nurturing and conversions.
• Produce engaging content (blogs, whitepapers, webinars) to educate and attract prospects.
• Analyze campaign data, report KPIs, and provide actionable insights.
• Collaborate with sales to ensure alignment on lead quality and follow-up.

Skills

Lead generation

Multi-channel campaigns

Analytics & optimization

Strategic thinking

Remote work

Communication

Education

Bachelor's degree in Marketing/Business

MBA (preferred)

Tools

Google Analytics

HubSpot

Salesforce

Google Ads

LinkedIn Ads

Facebook Ads

Job description

About the Role

Our client is seeking a results-oriented Digital Marketing Manager with a strong focus on lead generation to join their innovative team. This fully remote position offers the flexibility to work from anywhere while driving significant growth for the company. You will be responsible for developing and executing cutting-edge digital marketing strategies aimed at attracting, nurturing, and converting qualified leads. The ideal candidate possesses deep expertise in various lead generation channels, including SEO, SEM, content marketing, social media advertising, and email marketing automation. You will leverage data analytics to optimize campaigns, improve conversion rates, and maximize ROI. We are looking for a strategic thinker with a proven track record of success in B2B or B2C lead generation. This role demands a proactive, analytical, and creative individual who can effectively manage multiple projects and collaborate with cross‑functional teams in a remote‑first environment. Your mission will be to build a robust pipeline of high‑quality leads that fuel business growth.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies focused on lead generation and pipeline growth.
• Manage and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads) to maximize lead acquisition and ROI.
• Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
• Develop and execute email marketing automation workflows for lead nurturing and conversion.
• Create and manage engaging content marketing initiatives, including blog posts, whitepapers, and webinars, to attract and educate prospects.
• Analyze campaign performance data, track KPIs, and provide regular reports with actionable insights.
• Collaborate with the sales team to ensure alignment on lead quality and follow‑up processes.
• Conduct A/B testing and conversion rate optimization (CRO) on landing pages and campaign elements.
• Stay abreast of the latest trends and technologies in digital marketing and lead generation.
• Manage the digital marketing budget effectively to achieve lead generation targets.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 5-7 years of experience in digital marketing, with a strong emphasis on lead generation.
• Proven success in managing and optimizing multi-channel lead generation campaigns.
• Expertise in SEO, SEM, content marketing, email marketing automation, and social media advertising.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM systems (e.g., HubSpot, Salesforce).
• Strong analytical, strategic thinking, and problem‑solving skills.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Experience with landing page optimization and conversion rate optimization (CRO).
• Demonstrated ability to achieve and exceed lead generation targets.

Benefits

Our client offers a competitive salary, comprehensive health benefits, and opportunities for professional growth. As a fully remote role, you will experience the flexibility and autonomy of working from home. We provide access to industry‑leading marketing tools and a collaborative environment that fosters innovation. Join a team dedicated to driving growth through data‑driven marketing strategies. This is an excellent opportunity for a talented digital marketer to make a significant impact on lead generation and business development for a thriving company. Contribute to shaping impactful strategies and achieving ambitious targets in a supportive, remote‑first culture.