Digital Marketing Strategist (Remote)

Placements24; Queenstown; Remote; NZD 46,000 - 72,000; Full time

Benefits offered by this job

Fully remote

Career growth

Health benefits

Generous PTO

Job summary

Placements24 is seeking a strategic Digital Marketing Strategist for a fully remote role in South Africa. You will design and manage data-driven campaigns across SEO/SEM, social media, content marketing and email, driving brand awareness and customer acquisition.

Strong analytical skills and the ability to optimize campaigns based on performance data are essential. The role requires 4+ years in digital marketing strategy, a Bachelor’s in Marketing, and proficiency with analytics tools.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 4+ years in digital marketing strategy and campaigns.
• Proven track record with measurable results.
• In-depth knowledge of SEO, SEM, social media, content and email marketing.

Responsibilities

• Develop and execute data-driven digital marketing strategies aligned with objectives.
• Manage campaigns across SEO, SEM, social, email and content channels.
• Conduct market research, competitor analysis and audience segmentation.
• Analyze campaign performance and provide actionable insights.
• Oversee content creation to ensure brand consistency and engagement.
• Collaborate with internal teams for integrated marketing efforts.
• Stay updated with trends and best practices in digital marketing.
• Manage budgets and allocate resources effectively.

Skills

Digital strategy

SEO/SEM

Analytics

Content marketing

A/B testing

Budget management

Remote work

Education

Bachelor's in Marketing

Tools

Google Analytics

Marketing automation

Job description

About the Role

Our client is seeking a strategic and innovative Digital Marketing Strategist to join their team. This position is entirely remote, allowing for a flexible work environment. The successful candidate will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns designed to increase brand awareness, drive customer acquisition, and achieve measurable business goals. You will leverage a deep understanding of digital channels, including SEO, SEM, social media, content marketing, and email marketing, to create impactful strategies. Analyzing performance data and identifying opportunities for optimization will be key responsibilities. This is an excellent opportunity for a results-oriented digital marketer to make a significant impact from anywhere in South Africa.

Key Responsibilities

• Develop and execute data-driven digital marketing strategies aligned with business objectives.
• Manage and optimize campaigns across various digital channels: SEO, SEM, social media, email, and content marketing.
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Analyze campaign performance using analytics tools and provide actionable insights and reports.
• Oversee content creation and distribution to ensure brand consistency and engagement.
• Collaborate with internal teams to ensure integrated marketing efforts.
• Stay current with digital marketing trends, tools, and best practices.
• Manage digital marketing budgets and ensure effective allocation of resources.
• Identify and test new channels and strategies to drive continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing strategy and campaign execution.
• Proven track record of developing and implementing successful digital marketing campaigns with measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing principles.
• Proficiency with digital marketing analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Strong analytical, problem-solving, and strategic thinking skills.
• Excellent communication and collaboration skills.
• Ability to work independently and manage projects effectively in a remote setting.
• Experience with A/B testing and campaign optimization techniques.

Benefits

• Competitive annual salary of R .
• Fully remote work arrangement, offering significant flexibility.
• Opportunity to lead impactful digital marketing strategies.
• Professional development and continuous learning support.
• Comprehensive health and wellness benefits package.
• Collaborative and supportive virtual team environment.
• Generous paid time off.