Marketing Automation Specialist

Placements24; Queenstown; Hybrid; NZD 75,000 - 115,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Career development

Training in MA tools

Collaborative team

Modern marketing technology

Generous leave

Job summary

Placements24 is seeking a Marketing Automation Specialist for a hybrid role in Queenstown. You will design, implement, and manage marketing automation workflows, lead nurturing programs, and email campaigns to drive engagement and generate qualified leads.

You will optimize the customer journey, integrate MA platforms with CRM systems, analyze performance, and stay current with best practices. A collaborative, data-driven mindset is essential in this role.

Qualifications

• Bachelor's degree in Marketing, Business Admin, CS, or related field.
• 3+ years of experience with marketing automation platforms.
• Experience in email marketing and lead nurturing campaigns.

Responsibilities

• Design, implement, and manage marketing automation workflows and campaigns.
• Build and maintain email templates and landing pages.
• Segment customer databases for targeted marketing.
• Collaborate with content team to align campaigns with content strategy.
• Analyze campaign performance and optimize accordingly.
• Manage integration between MA platform and CRM.
• Ensure data hygiene and compliance with data privacy regulations (POPIA).
• Stay up-to-date with MA features and best practices.
• Troubleshoot issues with workflows and campaigns.

Skills

Analytical skills

Communication skills

Project management

Marketing strategy understanding

Hybrid work adaptability

Education

Bachelor's degree in Marketing, Business Administration, Computer Science, or related field

Tools

HubSpot

Marketo

Pardot

Salesforce Marketing Cloud

Salesforce CRM

HTML/CSS

Job description

About the Role

Our client, a growing B2B technology company, is seeking a skilled Marketing Automation Specialist to join their team in Queenstown, Eastern Cape. This hybrid role offers the flexibility to work both in the office and remotely, making it an attractive opportunity for experienced professionals in the region. The successful candidate will be responsible for designing, implementing, and managing marketing automation workflows, lead nurturing programs, and email marketing campaigns to drive engagement and generate qualified leads. You will play a key role in optimizing the customer journey and ensuring seamless integration between marketing automation platforms and other CRM systems. We are looking for a detail-oriented individual with a strong understanding of marketing automation best practices, segmentation, and analytics. This position requires a proactive approach to identifying opportunities for improving marketing efficiency and effectiveness. Join a forward-thinking company dedicated to leveraging technology to achieve its marketing goals.

Key Responsibilities

• Develop, implement, and manage marketing automation workflows and campaigns (e.g., lead nurturing, drip campaigns, onboarding sequences).


• Build and maintain email templates and landing pages within the marketing automation platform.


• Segment customer databases for targeted marketing efforts.


• Collaborate with the content team to ensure alignment between automation campaigns and content strategy.


• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.


• Manage the integration of the marketing automation platform with the CRM system.


• Ensure data hygiene and compliance with data privacy regulations (e.g., POPIA).


• Stay up-to-date with the latest marketing automation features, trends, and best practices.


• Troubleshoot and resolve issues related to marketing automation workflows and campaigns.

Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.


• Minimum of 3 years of experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud).


• Proven experience in designing and executing successful email marketing and lead nurturing campaigns.


• Strong understanding of CRM systems (e.g., Salesforce, Dynamics 365).


• Excellent analytical skills with the ability to interpret data and generate actionable insights.


• Proficiency in HTML/CSS for email and landing page customization is a plus.


• Strong project management and organizational skills.


• Excellent written and verbal communication skills.


• Comfortable working in a hybrid model, based in or able to commute to Queenstown, Eastern Cape.

Benefits

• Competitive salary and benefits package.


• Hybrid work arrangement offering flexibility.


• Opportunity to work with a leading B2B technology company.


• Professional development and training in marketing automation tools.


• Collaborative and supportive team environment.


• Access to modern marketing technology.


• Generous leave allowance.