Marketing Automation Lead — Data-Driven Campaigns (Hybrid)

nib nz limited; Auckland; Hybride; NZD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Free health, life and income insurance

Hybrid work environment

22 days annual leave

18 weeks parental leave

Short-term incentive programmes

Résumé du poste

nib NZ Limited is seeking a Marketing Automation Specialist to deliver, optimise and report on campaigns across email, SMS, push and more. You will own nib NZ’s marketing automation platform, build journeys, segments and templates, and partner with Marketing, Technology and Data teams to improve performance and governance.

You’ll bring at least three years’ experience in marketing automation or CRM, plus SQL, HTML/CSS and knowledge of Journey Builder/Marketing Cloud.

Qualifications

• Minimum three years' experience in marketing automation, CRM marketing, or related field.
• Hands-on experience building, testing and deploying automated campaigns and journeys.
• Working knowledge of SQL and relational data for audience selection.
• Working knowledge of HTML and CSS to adapt templates.
• Experience with Journey Builder, Email Studio, Automation Studio, Mobile Studio, CloudPages and Salesforce Marketing Cloud (certification/training desirable).

Responsabilités

• Build, configure, test and deploy campaigns across email, SMS, push notifications and other channels.
• Create templates, forms, landing pages, dynamic content and customer journeys.
• Define data requirements and build accurate audience selections and segments.
• Own and improve nib NZ’s marketing automation platform, ensuring reliability and scalability.
• Design and maintain platform data model, data extensions and integrations.
• Monitor performance, derive insights and run test‑and‑learn activity.
• Collaborate with Marketing, Technology, Data and vendors to deliver enhancements and resolve issues.

Connaissances

Marketing automation

CRM marketing

Digital marketing

Campaign delivery

Stakeholder management

SQL

HTML/CSS

Data-driven optimization

Journey Builder

Salesforce Marketing Cloud

Formation

None

Outils

SQL

Tableau

Power BI

Snowflake

dbt

ETL tools

Description du poste

nib NZ Limited is seeking a Marketing Automation Specialist to deliver, optimise and report on campaigns across email, SMS, push and more. You will own nib NZ’s marketing automation platform, build journeys, segments and templates, and partner with Marketing, Technology and Data teams to improve performance and governance.

You’ll bring at least three years’ experience in marketing automation or CRM, plus SQL, HTML/CSS and knowledge of Journey Builder/Marketing Cloud.