Email Marketing Specialist

Placements24; Queenstown; On-site; NZD 37,000 - 58,000; Full time

Benefits offered by this job

Competitive annual salary

On-site work environment

Professional development and training

Pension fund benefits

Paid annual leave

Company social events

Job summary

Placements24 is seeking an Email Marketing Specialist to join our Queenstown-on-site team. You will develop, implement, and manage email campaigns, craft compelling copy, design templates, and segment audiences for targeted messaging.

Collaborate with the marketing team to optimize performance and drive sales. The ideal candidate has proven experience with major email platforms, strong copywriting skills, and a solid grasp of analytics, A/B testing, and CRM integration.

Qualifications

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing platforms such as Mailchimp, HubSpot, Constant Contact, or similar.
• Strong understanding of email marketing best practices, segmentation, and automation.
• Excellent copywriting, editing, and proofreading skills.
• Basic knowledge of HTML/CSS for email template customization.
• Experience with analytics tools to track and report on campaign performance.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with CRM systems is a plus.

Responsibilities

• Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Craft compelling and persuasive email copy, ensuring brand voice consistency.
• Design and build visually appealing email templates using HTML/CSS or email marketing platform tools.
• Segment email lists based on customer data and behavior to deliver targeted and personalized messages.
• Conduct A/B testing on subject lines, content, CTAs, and send times to optimize open rates, click-through rates, and conversions.
• Monitor and analyze campaign performance metrics, reporting on key KPIs and providing actionable insights.
• Manage and maintain the email marketing platform and subscriber database.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with the marketing team to align email campaigns with overall marketing objectives and other channel strategies.
• Stay up-to-date with the latest email marketing trends, best practices, and technologies.

Skills

Email marketing

Platforms (Mailchimp/HubSpot)

Copywriting

HTML/CSS

Analytics

CRM

Project management

Attention to detail

Job description

About the Role

Our client is seeking a dedicated and detail-oriented Email Marketing Specialist to join their team in Queenstown, Eastern Cape . This is an on-site position focused on developing, implementing, and managing effective email marketing campaigns to nurture leads, engage customers, and drive sales. The ideal candidate possesses strong knowledge of email marketing platforms, segmentation strategies, and A/B testing to optimize campaign performance. You will be responsible for crafting compelling email copy, designing visually appealing templates, and ensuring the timely delivery of campaigns. This role requires a creative thinker with strong analytical skills to track campaign metrics and provide insights for improvement. You will work closely with the marketing team to align email strategies with broader marketing goals and enhance customer relationships. This is an excellent opportunity for someone passionate about email marketing to contribute to a growing business in Queenstown . We are committed to fostering a professional and collaborative work environment where your skills will be valued and your career can flourish.

Key Responsibilities

• Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Craft compelling and persuasive email copy, ensuring brand voice consistency.
• Design and build visually appealing email templates using HTML/CSS or email marketing platform tools.
• Segment email lists based on customer data and behavior to deliver targeted and personalized messages.
• Conduct A/B testing on subject lines, content, CTAs, and send times to optimize open rates, click-through rates, and conversions.
• Monitor and analyze campaign performance metrics, reporting on key KPIs and providing actionable insights.
• Manage and maintain the email marketing platform and subscriber database.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with the marketing team to align email campaigns with overall marketing objectives and other channel strategies.
• Stay up-to-date with the latest email marketing trends, best practices, and technologies.

Requirements

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing platforms such as Mailchimp, HubSpot, Constant Contact, or similar.
• Strong understanding of email marketing best practices, segmentation, and automation.
• Excellent copywriting, editing, and proofreading skills.
• Basic knowledge of HTML/CSS for email template customization.
• Experience with analytics tools to track and report on campaign performance.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with CRM systems is a plus.
• Must be able to work on-site in Queenstown, Eastern Cape .

Benefits

• Competitive annual salary.
• On-site work environment.
• Opportunity to specialize in email marketing.
• Professional development and training opportunities.
• Supportive and collaborative team environment.
• Contribution to medical aid.
• Pension fund benefits.
• Paid annual leave.
• Company social events and team-building activities.
• Career growth prospects within the marketing department.