Senior Marketing Strategist

Placements24; Queenstown; Hybrid; NZD 96,000 - 138,000; Full time

Benefits offered by this job

Health and wellness benefits

Leadership training

Professional development

Strategic role with impact

Collaborative environment

Generous paid time off

Job summary

Placements24 is seeking a Senior Marketing Strategist to join our client in Queenstown, Eastern Cape. The role requires a strategic thinker with a track record in developing and implementing marketing plans that drive growth and brand narrative across regions.

You will lead integrated campaigns across digital, content, social and traditional channels, manage budgets, mentor the team, and deliver data-driven insights to improve ROI.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in marketing strategy and campaign management.
• Proven track record of integrated campaigns with measurable results.
• Expertise across digital channels: SEO, SEM, social media, email, content marketing.
• Strong analytical, reporting, and budgeting capabilities.
• Excellent communication and leadership experience.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business goals.
• Conduct market research, competitor analysis, and customer segmentation.
• Oversee multi-channel campaigns across digital, content, social, and traditional channels.
• Manage the marketing budget and measure ROI.
• Collaborate with sales, product, and creative teams for cohesive messaging.
• Measure campaign effectiveness and provide insights for improvement.
• Lead and mentor junior marketing team members.

Skills

Marketing strategy

Leadership

Analytics

Communication

Budgeting

Digital marketing

Education

Bachelor's or Master's in Marketing or related field

Tools

Marketing analytics tools

SEO/SEM

CRM/Email tools

Job description

About the Role

Our client, a forward-thinking organisation with a strong commitment to growth, is seeking an experienced Senior Marketing Strategist to join their team. This role, based in Queenstown, Eastern Cape , requires a strategic thinker with a proven ability to develop and implement comprehensive marketing plans that drive business objectives. The ideal candidate will possess deep expertise across various marketing disciplines, a strong analytical mindset, and a passion for innovation. You will play a critical role in shaping our client's market position and brand narrative within the Eastern Cape region and beyond. This is an exceptional opportunity to lead impactful strategies in a growing company.

Key Responsibilities

• Develop and execute innovative, integrated marketing strategies aligned with business goals and target audience needs.
• Conduct thorough market research, competitor analysis, and customer segmentation to identify opportunities and threats.
• Oversee the planning and implementation of multi-channel marketing campaigns, including digital, content, social media, and traditional channels.
• Manage the marketing budget, ensuring optimal allocation of resources and tracking ROI across all initiatives.
• Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure cohesive messaging and campaign execution.
• Measure and report on the effectiveness of marketing campaigns, providing actionable insights and recommendations for improvement.
• Lead and mentor junior marketing team members, fostering a culture of high performance and continuous learning.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing.
• Act as a brand ambassador, ensuring consistent brand messaging and positioning across all touchpoints.

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in marketing strategy and campaign management.
• Proven track record of developing and executing successful integrated marketing campaigns with measurable results.
• In-depth knowledge of digital marketing channels (SEO, SEM, social media, email marketing, content marketing).
• Strong analytical and problem-solving skills, with proficiency in marketing analytics tools.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated leadership capabilities and experience managing teams.
• Strategic thinking and a data-driven approach to decision-making.
• Experience in budget management and financial forecasting for marketing initiatives.

Benefits

• Competitive annual salary of ZAR.
• Comprehensive health and wellness benefits.
• Opportunities for advanced professional development and leadership training.
• A strategic role with significant impact on business direction.
• A collaborative and dynamic work environment.
• Generous paid time off and holiday allowances.